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This Author published in this journals
All Journal Journal of Economics, Business, & Accountancy Ventura Jurnal Penelitian
Atik Aprianingsih
Bandung Institute of Technology
Economics, Econometrics & Finance Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Consumers’ Perspectives toward Car Financing Application: The Case of MIKA Application Muhammad Fadel Diva; Atik Aprianingsih
Journal of Economics, Business, and Accountancy Ventura Vol. 25 No. 3 (2022): December 2022 - March 2023
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v25i3.3105

Abstract

Considering that critical factors driving consumer intention to use car financing applications are still unclear, we empirically aim to investigate how substantial perceived usefulness, perceived ease of use, perceived trust, perceived risk, social influence, and attitude influence consumer intention to use car financing. We involved 101 active car financing application users in estimating our proposed research framework and analyzed it through a two-stage PLS-SEM approach using SmartPLS software. We revealed that perceived ease of use has the strongest correlation with attitude toward using car financing applications, and perceived trust has the most substantial influence on the intention to use car financing applications. However, perceived risk is the most determinant factor that should be improved because consumers felt a moderate level of risk when using a car financing application. Practically, this research recommends that car financing providers focus on increasing consumers’ trust and decreasing the risk consumers feel about their application services.
Marketing Mix, Motivation, and Attitude Correlation Towards Purchase Intention in Rural Tourism Sri Wahyuni; Atik Aprianingsih
Jurnal Penelitian Vol. 22 No. 2 (2025): December 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jp.v22i2.16487

Abstract

Experiential nature-based tourism has become a hype after the COVID-19 pandemic. Nonetheless, not every special interest tourism provider like SAREMA in Garut is able to ride this wave. Therefore, this research is going to unveil the conventional 7Ps Marketing Mix and psychological aspect to analyze the most dominant factor in driving customers’ decisions in this niche market segment. The study is constructed using a quantitative method by utilizing survey data from 210 respondents using Partial Least Squares Structural Equation Modelling (PLS-SEM) to test a mediation model. The bootstrapping result was that the Product, Place, Promotion, People, and Process had no positive correlation towards Customer Attitude. Meanwhile, Price, Physical Evidence, Push Motivation, and Pull Motivation show positive correlation. Through this analysis, it is proven that Customer Attitude is still relevant as the highest and strongest mediator (O = 0.711, ρ = 0.000) of Purchase Intention. This research show that service products like tourism cannot solely rely on traditional 7Ps as their marketing strategy methods. However, the 7Ps remain as ‘hygiene factor’ (a primary antecedent to prevent customers’ dissatisfaction) while the psychological constructs (Push and Pull Motivation) need to be captured in the marketing strategy to increase the destination’s attractiveness.
Co-Authors Muhammad Fadel Diva Sri Wahyuni