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All Journal INTELEKTIVA International Journal of Integrative Sciences International Journal of Asian Business and Management (IJABM)
Mustari
Program Studi Pendidikan Ekonomi, Fakultas Ekonomi Dan Bisnis, Universitas Negeri Makassar
Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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ANALISIS PEMASARAN DIGITAL BARANG ELEKTRONIK:PADA TOKO COMPUTER DI YOGYAKARTA LENY ARDHANA PUTRI; MUH IHSAN SAID; MUSTARI; RAHMATULLAH; MUHAMMAD HASAN
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 4 No 07 (2023): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA - EDISI MARET 2023
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

Penelitian ini bertujuan mengetahui analisis pemasaran digital dan dampaknya pada toko sehati computer di Yoyakarta. Penelitian ini menggunakan metode kualitatif deskriptif. Teknik pengambilan data melalui observasi, wawancara, dan dokumentasi. Narasumber pada penelitian ini adalah pemilik toko Sehati Computer.Hasil penelitian ini adalah: 1). Toko sehati computer menjalankan strategi digital marketing SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing), dan Content Marketing. 2). Digital marketing toko sehati computer mendapatkan respon yang positif dari netizen. Netizen aktif dalam menanggapi digital marketing toko sehati komputer baik dalam bentuk respon like maupun komentar pada media sosial toko sehati komputer. 3). Digital marketing memiliki dampak yang sangat besar dalam pengembangan toko sehati komputer.
The Role of Business Communication Through Online Shop Media in Increasing Consumer Buying Interest (Case Study of Makassar State University Students) Mustari
International Journal of Asian Business and Management Vol. 2 No. 5 (2023): October, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v2i5.6444

Abstract

There are several approaches to business communication, including; management, economics, administrative science, communication science, or business science itself. As the use of the internet becomes more popular, so does the use of online media for marketing. The aim of this research is to study how the role of online shop media in business communication influences consumer buying interest. This kind of exploration utilizes an illustrative subjective methodology. Interviews and observations were used as data collection methods. Using a purposive sampling strategy in Makassar City, data was collected from four student informants who run online shops. According to research findings, students who operate online stores are very adept at carrying out business communications to increase consumer buying interest
The Influence of Socialization, Education and Perception in Growing The Interest of Makassar City Residents in Investing in Mutual Funds During The Covid-19 Period Mustari
International Journal of Integrative Sciences Vol. 2 No. 11 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v2i11.6716

Abstract

This research aims to determine the influence of socialization, education and perception in growing the interest of Makassar city residents in investing in mutual funds during the Covid-19 period. This research uses quantitative descriptive methods. The population in this research is the people of Makassar City, both those who have not invested and those who have invested in mutual funds, totaling 30 people from various age groups. In collecting data, researchers used a questionnaire/questionnaire research instrument which was filled out online and then tested for validity and reliability. Data analysis techniques use multiple linear regression analysis, t test, F test, and coefficient of determination. The results of this research state that the sig. 0.000 < 0.05 in the sense that the independent variables (socialization, education, perception) simultaneously have a significant influence on people's investment interest in mutual funds
Co-Authors LENY ARDHANA PUTRI MUH IHSAN SAID Muhammad Hasan Rahmatullah