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All Journal Journal Of Management Science (JMAS) Jurnal Ekonomi dan Bisnis Islam (JEBI)
Karsim Karsim
Universitas Tanjungpura, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Sistem Informasi, Kualitas SDM dan Komitmen Kepemimpinan terhadap Penerapan Knowledge Management yang Berdampak pada Peningkatan Inovasi Perusahaan di Era Disrupsi pada PT. ISS Indonesia Area Metro 3 Jakarta (Facility Service) Karsim Karsim
Jurnal Ekonomi dan Bisnis Islam (JEBI) Vol. 3 No. 1 (2023): Maret
Publisher : FAKULTAS EKONOMI DAN BISNIS ISLAMMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jebi.v3i1.1917

Abstract

Kurangnya inovasi yang berasal dari kreativitas sumber daya yang ada sehingga tidak terciptanya suatu perubahan yang dapat meningkatkan daya saing perusahaan dan kemajuan perusahaan. Metode penelitian ini menggunakan eksplanatori dengan pendekatan Kuantitatif. Berdasarkan hasil menunjukan bahwa (1) Sistem Informasi berpengaruh positif dan signifikan terhadap Penerapan Knowledge Management pada PT. ISS Indonesia (Service Facility). (2) Kualitas Sumber Daya Manusia berpengaruh positif dan signifikan terhadap Penerapan Knowledge Management pada PT. ISS Indonesia (Service Facility). (3) Komitmen Kepemimpinan berpengaruh positif dan signifikan terhadap Penerapan Knowledge Management pada PT. ISS Indonesia (Service Facility). (4) Sistem Informasi, Kualitas Sumber Daya Manusia (SDM) dan Komitmen Kepemimpinan secara simultan berpengaruh positif dan signifikan terhadap Penerapan Knowledge Management pada PT. ISS Indonesia (Service Facility). (5) Penerapan Knowledge Management berpengaruh positif dan signifikan terhadap Inovasi perusahaan pada PT. ISS Inonesia (Service Facility).
The Impact of product quality and celebrity endorsment on purchase decision: Brand image as mediation Putri Ananda; M. Irfani Hendri; Bintoro Bagus Purmono; Titik Rosnani; Karsim Karsim
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.378

Abstract

The tea processing industry has experienced rapid development. Tea production in Indonesia ranks among the top five largest tea-producing countries, with a total production of 136.80 tons in 2022. This creates promising business opportunities for tea beverage enterprises, evident in the proliferation of various contemporary tea-based drinks offered by numerous brands and outlets emerging within Indonesian society. One notable example is Es Teh Indonesia. PT Es Teh Indonesia is a local brand specializing in contemporary tea beverages, established in 2018 and currently operating 945 outlets. This research examines the influence of celebrity endorsement and product quality on purchasing decisions, with brand image as an intervening variable in Es Teh Indonesia. The hypotheses formulated in this study will be tested using causal research. Data collection will be carried out by distributing questionnaires to 225 respondents using purposive sampling techniques. Structural Equation Modeling (SEM) will be employed with the assistance of AMOS 24 for data analysis. The research findings reveal that product quality has a positive and significant impact on brand image, celebrity endorsement has a positive and significant effect on brand image, brand image significant influences purchase decisions, product quality has a positive and significant impact on purchase decisions, and celebrity endorsement positive and significant affects purchase decisions.
Influence of user experience, product innovation, and customer relationship management on word of mouth with the customer satisfaction as a mediating role in by.U digital provider Nisya Nazhifa; Helma Malini; Nur Afifah; Ramadania Ramadania; Karsim Karsim
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.389

Abstract

In an era of rapidly evolving technology, telecommunications companies must compete quickly to create product innovations that suit the ever-changing preferences of Generation Z. Telkomsel, introduced by.U., which a digital provider that prioritizes exceptional User Experience. A good User Experience has the potential to generate long-term benefits by increasing Product Innovation and establishing efficient Customer Relationship Management to develop Customer Satisfaction. Customer Satisfaction generates positive Word of Mouth recommendations. This study explored the influence of User Experience, Product Innovation, and Customer Relationship Management on Word of Mouth through Customer Satisfaction among 227 respondents from Indonesia. Data was collected through online questionnaires and analyzed using Structural Equation Model (SEM) AMOS 24. Results indicate that User Experience, Product Innovation, and Customer Relationship Management have significant impacts on Customer Satisfaction and Word of Mouth. Additionally, Customer Satisfaction mediates the relationship between User Experience and Product Innovation on Word of Mouth. An intriguing discovery was found that Customer Satisfaction does not significantly mediate the link between Customer Relationship Management and Word of Mouth. This study aims to offer valuable insights and practical recommendations for companies and marketing practitioners, aiding in the development of adaptive strategies to stay competitive in the digital era.
Co-Authors Bintoro Bagus Purmono Helma Malini M. Irfani Hendri Nisya Nazhifa Nur Afifah Putri Ananda Ramadania Ramadania Titik Rosnani