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Ivan Prasetya Tanimukti, Ivan Prasetya
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ONLINE FEATURES AND BUYING INTENTION IN KASKUS Tanimukti, Ivan Prasetya; Widjaja, Fransisca Budyanto
Journal of Management and Business Review Vol 14, No 1 (2017)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v14i1.36

Abstract

The purpose of this research is to understand the impact of perceived usefulness and service quality on consumers intention to shop in Indonesias largest online community: Kaskus. This research used a survey by distributing 86 questionnaires to respondents in Bandung, aged between 17-26. The questionnaire which is distributed to Kaskus users, is using Likert scale. There are two variables that are considered important in affecting consumers intention to shop in Kaskus: perceived usefulness and service quality. The outcome of this research is that Kaskus users think that perceived usefulness and service qualiy are two variables that could affect their intention to shop in Kaskus. Tujuan dari penelitian ini adalah untuk memahami bagaimana pengaruh dari Perceived Usefulness dan Service Quality terhadap niat konsumen untuk berbelanja di Komunitas Online terbesar di Indonesia, yaitu Kaskus. Penelitian ini merupakan penelitian survey yang dilakukan dengan mendistribusikan sebanyak 86 kuesioner kepada responden di Bandung yang berusia antara 17-26 tahun. Kuesioner dibuat menggunakan skala Likert. Terdapat dua variabel yang diduga kuat berpengaruh terhadap niat konsumen untuk berbelanja di Kaskus. Kedua variabel tersebut adalah Perceived Usefulness dan Service Quality. Dari penelitian yang dilakukan, didapati hasil bahwa Perceived Usefulness dan Service Quality memiliki pengaruh positif terhadap niat konsumen untuk berbelanja di Kaskus.
ONLINE FEATURES AND BUYING INTENTION IN KASKUS Tanimukti, Ivan Prasetya; Widjaja, Fransisca Budyanto
Journal of Management and Business Review Vol 14, No 1 (2017)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v14i1.36

Abstract

The purpose of this research is to understand the impact of perceived usefulness and service quality on consumers intention to shop in Indonesias largest online community: Kaskus. This research used a survey by distributing 86 questionnaires to respondents in Bandung, aged between 17-26. The questionnaire which is distributed to Kaskus users, is using Likert scale. There are two variables that are considered important in affecting consumers intention to shop in Kaskus: perceived usefulness and service quality. The outcome of this research is that Kaskus users think that perceived usefulness and service qualiy are two variables that could affect their intention to shop in Kaskus. Tujuan dari penelitian ini adalah untuk memahami bagaimana pengaruh dari Perceived Usefulness dan Service Quality terhadap niat konsumen untuk berbelanja di Komunitas Online terbesar di Indonesia, yaitu Kaskus. Penelitian ini merupakan penelitian survey yang dilakukan dengan mendistribusikan sebanyak 86 kuesioner kepada responden di Bandung yang berusia antara 17-26 tahun. Kuesioner dibuat menggunakan skala Likert. Terdapat dua variabel yang diduga kuat berpengaruh terhadap niat konsumen untuk berbelanja di Kaskus. Kedua variabel tersebut adalah Perceived Usefulness dan Service Quality. Dari penelitian yang dilakukan, didapati hasil bahwa Perceived Usefulness dan Service Quality memiliki pengaruh positif terhadap niat konsumen untuk berbelanja di Kaskus.
Co-Authors Fransisca Budyanto Widjaja, Fransisca Budyanto