Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Economic, Business and Engineering (JEBE)
Serli Nur Safitri
Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Sains Al-Qur’an (UNSIQ)
Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Mechanical Engineering

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PRICE DISCOUNT, BONUS PACK, IN-STORE DISPLAY DAN FINANCIAL ATTITUDE SERTA PENGARUHNYA TERHADAP KEPUTUSAN IMPULSE BUYING BEHAVIOR KONSUMEN Serli Nur Safitri; Kurniawati Mutmainah
Journal of Economic, Business and Engineering (JEBE) Vol 4 No 2 (2023): April
Publisher : Fakultas Teknik dan Ilmu Komputer (FASTIKOM) Universitas Sains Al Qur'an

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jebe.v4i2.4485

Abstract

Penelitian ini bertujuan untuk membuktikan pengaruh price discount, bonus pack, in store display dan financial attitude terhadap perilaku impulse buying. Sampel dalam penelitian ini berjumlah 100 generasi Z yang merupakan pengunjung Rita Pasaraya Wonosobo dan didapat melalui teknik purposive sampling.Teknik analisis yang digunakan dalam penelitian ini yaitu analisis regresi linier berganda. Hasil penelitian ini membuktikan price discount, bonus pack dan in store display berpengaruh positif terhadap perilaku impulse buying, financial attitude tidak berpengaruh terhadap perilaku impulse buying.
Co-Authors Kurniawati Mutmainah