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All Journal Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension
Elsa Novitasari
Mahasiswa Agribisnis Fakultas Pertanian Universitas Singaperbangsa Karawang
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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Strategi Pengembangan Usaha Penyulingan Minyak Atsiri Serai Wangi (Citronella Essential Oil) Studi Kasus : Koperasi Pandawa Pilangsari Kabupaten Majalengka Elsa Novitasari; Wagiono Wagiono; Yeni Sari Wulandari
Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension Vol. 3 No. 2 (2023): Maret
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/agrimanex.v3i2.8682

Abstract

Citronella oil is one of the essential oil commodities that has high market potential and many benefits. The Pandawa Pilangsari Cooperative of Majalengka Regency is a company that develops a business of refining citronella oil. The production of citronella oil at the Pandawa Pilangsari Cooperative in 2022 has increased and decreased due to the shortage of raw materials.. The purpose of this study is to analyze business processes and business models to obtain alternative business development strategies. This research uses a method to create a new business strategy, namely SWOT analysis. The results of this study show the business position in the swot quadrant I diagram, namely with an IFAS value of 3.02 and an EFAS value of 3.22 with the results of supporting an aggressive strategy. In perfecting the business of the Pandawa Pilangsari Cooperative, it implements the Strengths-Opportunities (S-O) strategy.
Co-Authors Wagiono Wagiono Yeni Sari Wulandari