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Universitas Asa Indonesia
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Pengaruh Kualitas Produk, Promosi dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan di Kopi Kenangan Nur Dalilah; Prawoto Prawoto
MAMEN: Jurnal Manajemen Vol. 2 No. 2 (2023): April 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v2i2.1774

Abstract

Currently, coffee is a type of global drink that is well-known in the world. Coffee is a very well-known commodity throughout Indonesia. Coffee, which used to be synonymous with men and adults, recently young people and even women are increasingly fond of drinking coffee. Along with the increase in coffee consumption from year to year, the coffee shop business has also experienced a significant increase. Each coffee shop must be adept at managing its business by having various concepts to attract the attention of customers. The aim of this research is to increase customer satisfaction at Kopi Kenangan by focusing on the role of product quality, promotion, and service quality. Using IBM Statistics Version 26, evaluate the research hypotheses. Purposive sampling was used to collect a sample of 100 customers, and the results show that product quality has a positive impact on customer satisfaction while promotion has a positive impact and service quality does not. Taken together, product quality and promotion have a real and significant impact on customer satisfaction. Therefore the purpose of this research is to improve product quality and promotional efforts at Kopi Kenangan in order to better meet consumer needs and increase customer satisfaction.
Pengaruh Persepsi Harga dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan di Pintu Dua Coffee TMII Wahyu Ari Ramadhani; Prawoto Prawoto
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 1: Desember 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i1.1882

Abstract

Tujuan Penelitian ini untuk analisis pengaruh persepsi harga dan kualitas pelayanan terhadap Loyalitas pelanggan melalui Kepuasan pelanggan baik secara langsung maupun tidak langsung dalam konteks usaha yang bergerak dibidang kedai kopi. Instrumen dikembangkan dengan menggunakan skala Likert. Responden sebesar 100 orang pelanggan dan 30 responden untuk uji validitas dan reliabilitas. Penelitian ini menggunakan metode kuantitatif, dengan menggunakan Path analysis. Hasil penelitian ini menunjukkan pengaruh langsung variabel persepsi harga, kualitas pelayanan dan Kepuasan pelanggan berpengaruh signifikan terhadap variabel Loyalitas Pelanggan. Pengaruh tidak langsung variabel persepsi harga tidak mempengaruhi secara signifikan Loyalitas Pelanggan melalui Kepuasan Pelanggan. Tetapi variabel kualitas pelayanan mempengaruhi loyalitas pelanggan melalui kepuasan pelanggan secara signifikan.
Pengaruh Kualitas Pelayanan, Promosi, dan Persepsi Harga Terhadap Kepuasan Pelanggan di Restoran All You Can Eat Tata Ardiningrum; Prawoto Prawoto
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 1: Desember 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i1.1922

Abstract

Currently, All You Can Eat restaurants have become very popular in Indonesia. Restaurants with unlimited food systems have become popular commodities in Indonesia. Although previously less popular, recently many restaurants have adopted the concept of All You Can Eat. Research shows that especially among young people, especially women, feel more satisfied when dining at All You Can Eat restaurants. Along with the increasing number of All You Can Eat restaurants from year to year, this business has also experienced significant growth. Each All You Can Eat restaurant certainly has expertise in managing its business with various attractive concepts for customers. The aim of this research is to enhance customer satisfaction in All You Can Eat restaurants with a focus on service quality, promotion, and price perception. This research utilizes IBM Statistics Version 25 and gathers a sample of 100 customers. The research results show that customer satisfaction is positively influenced by service quality, promotion, and price perception. These three factors together have a significant and meaningful impact on customer satisfaction. Therefore, the objective of this research is to enhance service quality and promotional efforts in All You Can Eat restaurants in order to better meet consumer needs and improve customer satisfaction
Co-Authors Nur Dalilah Tata Ardiningrum Wahyu Ari Ramadhani