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All Journal Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Rafika Afifah Angkat
Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sumatera Utara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effect of Product and Service Quality on Customer Satisfaction Loyalty Priority Savings Bank Sumut Syariah Rafika Afifah Angkat; Nursantri Yanti
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 2 (2023): April
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i2.1165

Abstract

Customers are expected to remain loyal to the service provider because of the quality of the products and services. However, it's not easy to make customers happy. The goal of this study was to find out how Bank Sumut Syariah's priority savings and product quality affect customer loyalty and satisfaction. A qualitative research method is utilized in this study. The subjects of the study were Bank Sumut Syariah customers who fell into the priority category and had met the requirements. The literature review method was used for this study's data collection. Descriptive qualitative data analysis was used for the data analysis. Customer satisfaction, loyalty, and priority savings at Bank Sumut Syariah are positively correlated with product and service quality, according to the findings of this research.
Co-Authors Nursantri Yanti