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All Journal Formosa Journal of Science and Technology (FJST) Agribusiness Journal
Edi Usman
Universitas Sains Islam Al Mawaddah Warrahmah Kolaka
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Industrial & Manufacturing Engineering Social Sciences

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Strategies for Increasing Copra Commodity Competitiveness in Kolaka Regency Edi Usman; Khusnul Khatimah; Pardawati; Haeruddin; Muhklisani
Formosa Journal of Science and Technology Vol. 2 No. 4 (2023): April 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v2i4.3889

Abstract

The purpose of this research is to increase the competitiveness of copra commodities in Kolaka Regency. This research method uses a qualitative approach using the case study method. The results of the study indicate that there are several factors that affect the competitiveness of copra commodities in Kolaka Regency, namely: quality and quantity of production, competitive selling prices, adequate market access, technology used, and a skilled and productive workforce. Based on the results of the study, it can be concluded that strategies to increase the competitiveness of copra commodities in Kolaka Regency through the application of modern technology, product diversification, and improving product quality can provide positive results for farmers and copra industry players in Kolaka Regency.
MARKETING MIX ON PURCHASE DECISION OF HYDROPONIC VEGETABLES Edi Usman
Agribusiness Journal Vol 6, No 1 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (239.521 KB) | DOI: 10.31327/aj.v6i1.1891

Abstract

The need for vegetables is increasing in line with public awareness about health. During the Covid-19 virus pandemic, the demand for hydroponic vegetables continued to increase. Media hydroponics is farming without a soil culture, so that vegetables emerge from hydroponic farming systems that are more hygienic and healthy because they don't use pesticides. This study aims to quantitatively analyze the relationship or influence between the independent variables product (XI), price (X2), promotion (X3), place (X4) on the dependent variable on the decision to purchase hydroponic vegetables (Y). The data used in this study are primary and secondary data. The results showed that the product variable (X1), the purchase decision is positive in other words, the increasing quality of products offered to consumers will increase sales and consumer confidence in the products offered, the price variable (X2) in this analysis is negative with In other words, the increase in the price of the product offered will also reduce the purchasing decision or product demand from consumers, the place variable (X3) on the purchase decision is positive, in other words, the more strategic the location of the business or access to places to sell products offered to consumers, the more increase sales, and the promotion variable (X4) on the purchase decision is positive, in other words, the more active and intense the promotion of the products offered to consumers, the more sales will increase. This promotion can be done in many different ways. advertising on social media as well as tv, radio and newspapers.
MARKETING MIX ON PURCHASE DECISION OF HYDROPONIC VEGETABLES Edi Usman
Agribusiness Journal Vol 6, No 1 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v6i1.1891

Abstract

The need for vegetables is increasing in line with public awareness about health. During the Covid-19 virus pandemic, the demand for hydroponic vegetables continued to increase. Media hydroponics is farming without a soil culture, so that vegetables emerge from hydroponic farming systems that are more hygienic and healthy because they don't use pesticides. This study aims to quantitatively analyze the relationship or influence between the independent variables product (XI), price (X2), promotion (X3), place (X4) on the dependent variable on the decision to purchase hydroponic vegetables (Y). The data used in this study are primary and secondary data. The results showed that the product variable (X1), the purchase decision is positive in other words, the increasing quality of products offered to consumers will increase sales and consumer confidence in the products offered, the price variable (X2) in this analysis is negative with In other words, the increase in the price of the product offered will also reduce the purchasing decision or product demand from consumers, the place variable (X3) on the purchase decision is positive, in other words, the more strategic the location of the business or access to places to sell products offered to consumers, the more increase sales, and the promotion variable (X4) on the purchase decision is positive, in other words, the more active and intense the promotion of the products offered to consumers, the more sales will increase. This promotion can be done in many different ways. advertising on social media as well as tv, radio and newspapers.
Co-Authors Haeruddin Khusnul Khatimah Muhklisani Pardawati