Safrina Muarrifah
UIN Prof. K.H. Saifuddin Zuhri Purwokerto

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Opportunities and Challenges for Zakat and Waqf Management Graduates in Optimizing the Role of Community-Based Vocational Training Center Akhris Fuadatis Sholikha; Safrina Muarrifah; Almaika Nur Elisza
Filantropi : Jurnal Manajemen Zakat dan Wakaf Vol. 7 No. 2 (2026): Filantropi: Jurnal Manajemen Zakat dan Wakaf
Publisher : Program Studi Manajemen Zakat dan Wakaf

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/finalmazawa.v7i2.16234

Abstract

This study is motivated by the important role of Community Vocational Training Centers (BLKK) at Islamic boarding schools (pesantren) in strengthening the economy of the Muslim community and supporting the achievement of the Sustainable Development Goals (SDGs), particularly in enhancing the skills and self-reliance of the younger generation. However, many BLKKs still face institutional challenges and resource constraints. In this context, graduates of the Zakat and Waqf Management (MAZAWA) program have strategic potential to contribute by applying Islamic philanthropic values in the management of training and economic empowerment at Islamic boarding schools. The objective of this study is to analyze the opportunities and challenges faced by MAZAWA graduates in enhancing the self-reliance of BLKKs from an Islamic philanthropic perspective. The research method used was a qualitative approach employing purposive sampling and snowball sampling techniques. The study was conducted at the Syubbanul Wathon BLKK in Magelang, which was selected because it is one of the active pesantren BLKKs and has strategic partnerships with various parties. Research informants included the MAZAWA program coordinator at UIN Saizu Purwokerto, BLKK managers, training alumni, tenants, students, and the Pojok Zakat Wakaf (POZAWA) community. Data were collected through in-depth interviews, observations, and documentation, then analyzed thematically to identify patterns and relationships among the research findings. MAZAWA graduates have significant potential to strengthen the BLKK ecosystem through the integration of Islamic philanthropic values, human resource development, and social entrepreneurship innovation. However, this optimization is hindered by limited facilities, disparities in accreditation, and a gap between alumni competencies and industry needs. This study is limited by its single-site scope and a qualitative approach that does not measure quantitative impacts. Therefore, future research should expand the scope of study and employ mixed methods to comprehensively measure the effectiveness of integrating philanthropic values on institutional self-reliance.
MINAT MASYARAKAT MUSLIM PADA BANK SYARIAH: PENGARUH SEARCH ENGINE OPTIMIZATION MARKETING, SOCIAL MEDIA MARKETING, DAN LITERASI KEUANGAN SYARIAH Safrina Muarrifah; Hanun Ihda Asyhfia; Akhris Fuadatis Sholikha; Husni Mubarok; Lilik Tanwirotul Fadlilah
Review of Applied Accounting Research (RAAR) Vol. 5 No. 2 (2025): Review Of Applied Accounting Research (RAAR)-October
Publisher : Universitas Muhammadiyah Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/raar.v5i2.26343

Abstract

The market share of sharia banks was only 6,18% in 2020. This is related to the market share of Islamic banks and the level of Islamic financial literacy of Muslim society in Indonesia is still low. The level of Islamic financial literacy in Indonesian society in 2022 will only be 9,13%. The Muslim community still has minimal financial literacy with various terms and product in Islamic banks. Search engine optimization obtained 41,0% and social media marketing 37,6% which are the two most widely used digital marketing tools to search for product ar brands are the solution to the above problems. This research to related to digital marketing. The Zilenial generation is referred toas the digital generation therefore it is used as teh object of this research. The type of research used a quantitative approach, with data collection techniques using questionnaires. The sample consisted 121 Gen Z respondents in Purwokerto. The sampling technique is a purposive sample with the Lemeshow formula. Data is processed using multiple linear analysis tests using SPSS 25 tools. The results of this study indicate that search engine optimization marketing does not affect the interest of the Muslim community in Islamic banks. Social media marketing and Islamic financial literacy affect the interest of the Muslim community in Islamic banks. Simultaneously, the independent variables in this study have a significant effect on the interest of the Muslim community Gen Z in Purwokerto, which implies that muslim communities who do not yet know and recognize Islamic banks become instereted and decide and are instereted in Islamic bankd based on knowledge og Islamic financial literacy and through marketing from social media and search engine