Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal UG Journal International Journal of English and Applied Linguistics (IJEAL)
Marcella Pricilia
Universitas Gunadarma
Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
A Multimodal Critical Discourse Analysis of “Garnier Sakura White” Advertisement Marcella Pricilia; Ichwan Suyudi
International Journal of English and Applied Linguistics (IJEAL) Vol. 3 No. 1 (2023): Volume 3 Issue 1 April 2023
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijeal.v3i1.2095

Abstract

Television ads are one of the many types of mass media advertisements that inevitably surround people's lives today. It is a multimodal discourse in which the text consists of complex meaning resources. The objective of this research is to analyze the multimodality of the "Garnier Sakura White" television ads and determine the meaning that the producers intend to convey through this advertising image. This research analyzes it using multimodal discourse analysis, multimodal discourse analysis is required to delve deeper into the meaning or message to be conveyed through an advertisement. The research methods used in this research is descriptive research with qualitative methods. The result of this research show that the Garnier Sakura White advertisement contains a multimodal semiotic system. Linguistics and non-linguistics features both have mutually sustainable meanings, and each multimodal semiotic system is closely connected to produce advertising meaning and semiotics. Also, the message or purpose of this advertisement is quite comprehensive and easily understood by the audience.
AN ANALYSIS OF SUBTITLING STRATEGIES USED IN THE EXPRESSIVE UTTERANCES IN THE ‘THE FATHER’ MOVIE Marcella Pricilia; Nurlaila Nurlaila
UG Journal Vol 16, No 12 (2022)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research discusses subtitling strategies for expressive utterances of a movie entitled ‘The Father’ from English into Indonesian. The objectives of this research are to identify types of expressive utterances and to investigate subtitle strategies used in translating the expressive utterances of the main character in ‘The Father’ movie. The researcher uses the qualitative method. The sources of the data are English and Indonesian original subtitles of ‘The Father’ movie. The data of this research ar e expressive utterances produced by the main character in ‘The Father’ movie. The results show that there are six types of expressive utterances in ‘The Father’ movie, including boasting (22), deploring (20), lamenting (15), thanking (6), apologizing (5), and forgiving (1). Besides that, there are eight subtitling strategies are used, including transfer (40), paraphrase (25), condensation (4), expansion (3), deletion (2), imitation (2), decimation (1), and transcription (1). Based on the results of the analysis, the most dominant type of expressive utterances used in the movie is Boasting (32%) and the subtitling strategy frequently used is Transfer (51%).
Co-Authors Nurlaila Nurlaila