Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Studi Ilmu Manajemen dan Organisasi
Sabrina Luna Rahellea
Universitas Bhayangkara, Jakarta Selatan
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Literatur Review: Pengaruh Kualitas Produk, Harga dan Loyalitas terhadap Kepuasan Konsumen Kopi Nako Sabrina Luna Rahellea; Muhammad Richo Rianto
Studi Ilmu Manajemen dan Organisasi Vol. 4 No. 1 (2023): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v4i1.1782

Abstract

Purpose: This study aims to determine the effect of product quality, price and loyalty on Nako coffee consumer satisfaction. Methodology: This study uses the "Literature Review" method using Google Scholar to obtain data from online journal article literature. Results: The results of this study indicate that product quality, price and loyalty have a significant effect on customer satisfaction of Nako coffee. Limitations: This research was only conducted on Nako coffee consumers. These variables include product quality, price and loyalty to see the effect on customer satisfaction of Nako coffee. Contribution: The researcher hopes that this research can provide an overview to the company about the conditions that are currently happening in the company, and hope to provide insight into managing the company and creating good quality so that it can have a positive influence on customer satisfaction.
Co-Authors Rianto, Muhammad Richo