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Ria Ria
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PENGENALAN DIGITAL MARKETING BAGI PELAKU UMKM DI KELURAHAN JATISAMPURNA KOTA BEKASI Kumba Digdowiseiso; Ria Ria
Jurnal Abdimas Bina Bangsa Vol. 4 No. 1 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i1.452

Abstract

Changes in marketing behavior from conventional to digital are not matched by the existence of MSME players who use digital marketing, even though MSMEs are believed to be able to spur the Indonesian economy. The use of digital technology-based marketing concepts is the hope for MSMEs to develop into centers of economic power. Digital marketing promotion media is expected to be an effective choice for MSMEs in developing their business and reaching national and international markets. Conventional promotional media, which require a lot of money and are much more complicated, are no longer a major concern for MSMEs because of digital marketing. The objectives of this activity are: (1) Helping MSME business actors utilize social media as a means for them to carry out promotions and so on. (2) Provide an understanding of the importance of digital marketing in the introduction of their products widely. (3) Can be used as motivation. Introduction, Digital Marketing, MSME actors, Jatisampurna Village, Bekasi City
SOSIALISASI KONSEP GREEN RUANG TERBUKA HIJAU (RTH) PADA TAMAN KOTA DI KECAMATAN JATIASIH KOTA BEKASI Kumba Digdowiseiso; Ria Ria
Jurnal Abdimas Bina Bangsa Vol. 4 No. 1 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i1.453

Abstract

City Parks around the Jatiasih Jakarta Outer Ring Road (JORR) Toll Road, Bekasi City, have great potential to be developed in supporting recreational and sports activities and activities for the community if the existing programs at the regional government in particular can be followed up jointly. by local government, administrators, communities, and universities. Management and community awareness of the importance of maintaining the cleanliness and safety of City Parks around the Jatiasih Jakarta Outer Ring Road (JORR) Toll Road, Bekasi City needs to be carried out because management and community participation are considered low. Therefore, it is necessary to increase the understanding of the Green Open Space (RTH) concept for managers and the surrounding community so that the cleanliness of City Parks around the Jakarta Outer Ring Road (JORR) Jatiasig Bekasi City Toll Road can be enjoyed by all parties
PELATIHAN PEMBUKUAN SEDERHANA BAGI PELAKU UMKM DI KELURAHAN JATICEMPAKA KOTA BEKASI Ria Ria; Kumba Digdowiseiso
Jurnal Abdimas Bina Bangsa Vol. 4 No. 1 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i1.454

Abstract

This activity is motivated by the role of entrepreneurship through Micro, Small and Medium Enterprises (MSMEs), which is one of the cornerstones of the Indonesian economy besides cooperatives. To overcome unemployment, the Bekasi City Government (Pemkot) accelerates the growth of MSMEs, by providing free facilities or permits to MSME actors and coaching to MSME actors. The problems faced by MSMEs are marketing difficulties, limitations in innovation and technology, especially limitations in compiling simple bookkeeping. In this activity, training will be given to MSMEs in the Jaticempaka Village regarding business ethics, bookkeeping of financial transactions, marketing of goods and services, product packaging and labeling, and taxation (E-Filing). With simple bookkeeping training for MSMEs, it contributes to how to arrange bookkeeping between income and expenses, so that it can simplify the process of recording cash flow and performance obtained by MSMEs
Co-Authors Kumba Digdowiseiso, Kumba