Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana
I Made Yoga Wiratama Putra
Feb Unud
Economics, Econometrics & Finance Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PERAN KEUNGGULAN BERSAING DALAM MEMEDIASI PENGARUH ORIENTASI PASAR TERHADAP KINERJA PEMASARAN I Made Yoga Wiratama Putra; Ni Made Wulandari Kusumadewi
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.04.TAHUN.2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2023.v12.i04.p14

Abstract

Marketing performance is a measure of a company to find out consumer needs and build relationships with consumers to achieve organizational goals in achieving company profits. Every business venture has an interest in proving the performance achieved with the achievement standards that have been prepared and agreed upon within the organization. Standardization of performance measures becomes important as a guide to assess the performance of a business. This study aims to determine the role of competitive advantage in mediating the effect of market orientation on marketing performance (study on apparel SMEs in Denpasar). This study used a sample of 50 apparel SMEs in Denpasar City. The method used in this study is a survey method with a questionnaire technique and interviews with statistical analysis tools inferential path analysis. The results of this study indicate that market orientation has a positive and significant effect on the marketing performance of apparel SMEs in Denpasar City. Market orientation has a positive and significant impact on the competitive advantage of apparel SMEs in Denpasar City. Competitive advantage has a positive and significant impact on the marketing performance of apparel SMEs in Denpasar City. Competitive advantage is a variable mediating the influence of market orientation on the marketing performance of apparel SMEs in Denpasar City.
Co-Authors Ni Made Wulandari Kusumadewi