Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Indonesian Journal of Contemporary Multidisciplinary Research
Dian M. Lekatompessy
Jurusan Manajemen Universitas Pattimura
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Establishing Customer Satisfaction to Increase Customer Loyalty in Collin Beach Hotel Walter Tabelessy; Rainier H. Sitaniapessy; Dian M. Lekatompessy
Indonesian Journal of Contemporary Multidisciplinary Research Vol. 2 No. 2 (2023): March 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/modern.v2i2.3431

Abstract

This research is conducted on the basis of phenomena related to experiential marketing, service quality, customer satisfaction and customer loyalty. This research is conducted through a quantitative survey at the Collin Beach Hotel in the village of Latuhalat, Ambon, as the object of research. The number of samples used in this research is 124 respondents, which is a Non-Probability Sampling collected using the Purposive Sampling technique. For hypothesis testing, this research applies PLS-SEM with SmartPLS application. The results of the research show that experiential marketing has a positive and significant influence towards customer satisfaction. Service quality has a positive and significant influence towards customer satisfaction. Customer satisfaction has a positive and significant influence towards customer loyalty
Co-Authors Rainier H. Sitaniapessy Tabelessy, Walter