Hidayat Hidayat
Universitas Islam Negeri Raden Fatah Palembang, Indonesia

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Strategi Program Revitalisasi Kantor Urusan Agama Dalam Meningkatkan Layanan Keagamaan Masyarakat Aditya Rahmat Nandito; Hidayat Hidayat
Social Science and Contemporary Issues Journal Vol. 2 No. 2 (2024): Social Science and Contemporary Issues Journal
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This thesis is entitled "Strategy for the Revitalization Program for the Office of Religious Affairs in Improving Community Religious Services in Muara Pinang District, Empat Lawang Regency". The revitalization of the Kua sub-district religious affairs office is a priority program of the Minister of Religion of the Republic of Indonesia. The Empat Lawang Regency Ministry of Religion office has implemented the program, especially in Kua, Muara Pinang sub-district. The purpose of this research is to determine the strategy for the revitalization program of the sub-district religious affairs office in improving community religious services and to determine the supporting and inhibiting factors in the religious services of the Muara Pinang sub-district religious affairs office, Empat Lawang district. This type of research is field research with a qualitative approach. There are two data sources used, namely primary and secondary data sources. Data collection techniques through observation, interviews and documentation. The location of this research is Muara Pinang Baru village, Jl. Prince, Muara Pinang sub-district, Empat Lawang district. According to Miles and Huberman, the data analysis technique used is in three stages, namely data reduction, data display, conclusion drawing/verification. The theory used is according to Minister of Religion Decree number 758 of 2021 concerning the revitalization of the religious affairs office, formulating six strategies for increasing institutional capacity, improving service standards, digital transformation of services, improving the quality of human resources, strengthening regulations and strengthening integration. The results of this research are the strategies carried out by the Muara Pinang sub-district religious affairs office, namely by changing the service profile at the KUA which has been documentation and administration in nature to become oriented towards community needs, in the form of guidance, services, consultation and assistance on family and religious issues as well as for active and responsive in service to describe the Kua revitalization program strategy in its implementation of providing community religious services. The evaluation uses stages in the dimensions of public service quality in the form of tangibility, reliability, assurance, empathy, responsiveness in providing religious services to the community in order to expect excellent service quality for the needs of the community. There are obstacles in the form of problems, namely human resources that are still lacking, facilities and infrastructure that are still inadequate both in terms of effectiveness and comfort in providing religious services to the community. The kua revitalization policy that has been implemented is still not optimally implemented.
Strategi Dakwah DKM Dalam Memakmurkan Masjid Al-Imam Asy-Syafi’i Kecamatan Seberang Ulu II Kota Palembang Dinda Permatasari; Hidayat Hidayat
Social Science and Contemporary Issues Journal Vol. 2 No. 2 (2024): Social Science and Contemporary Issues Journal
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This thesis is entitled "Da'wah Strategy DKM in Prospering the Al-Imam Asy-Syafi'i Mosque, Kecamatan Seberang Ulu II, Kota Palembang". The purpose of this research is to determine the da'wah strategy used by the DKM (Mosque Prosperity Council) and to determine the supporting and inhibiting factors in the prosperity of the Al-Imam Asy-Syafi'i mosque, Seberang Ulu II District, Palembang City. This type of research is field research with a qualitative approach. There are two data sources used, namely primary and secondary data sources. Data collection techniques through observation, interviews and documentation. The location of this research is Jl. Ki Anwar Mangku Lr. Asli, Kecamatan Seberang Ulu II, Kelurahan Sentosa, Kota Palembang. According to Miles and Huberman, the data analysis technique used is in three stages, namely data reduction, data display, conclusion drawing/verification. The results of this research are to find out the da'wah strategy used, namely by softening people's hearts by always mingling with noble morals and providing assistance such as in the distribution of zakat and sacrificial meat, and also da'wah which is carried out scientifically by understanding the Al-Qur'an and Al- hadith with the understanding of the blessed generation, namely the friends or with scientific study activities held by DKM, as well as by holding corpse training practices or the Dauroh and Tahsin programs. Then, the inhibiting factor in the prosperity of the Al-Imam Asy-Syafi'i mosque is that there are still people who do not fully support the activities at the Imam Asy-Syafi'i mosque. Meanwhile, the supporting factors are the enthusiasm of the congregation in participating in the recitation and supporting all activities including the congregation outside the mosque environment, good coordination between the congregation and DKM, adequate human resources, and good management.
Strategi Pemasaran Dalam Menarik Minat Berumrah di PT Putra Duta Wisata Palembang Paula Melati Sukma; Hidayat Hidayat
Social Science and Contemporary Issues Journal Vol. 3 No. 3 (2025): Social Science and Contemporary Issues Journal
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This study aims to determine the marketing strategy implemented by PT Putra Duta Wisata Palembang to attract public interest in performing the Umrah pilgrimage. Increasing competition among Umrah travel agencies requires companies to have an appropriate, effective marketing strategy that is in line with market needs. This study uses a qualitative approach with descriptive methods, where data is obtained through direct interviews with the company, observation, and documentation. The results show that PT Putra Duta Wisata Palembang implements a marketing mix that includes product, price, place, promotion, people, process, and physical evidence in an integrated manner. Promotional strategies are the main factor driving increased public interest, especially through social media, congregation testimonials, and religious counseling by the supervising ustaz. In addition, competitive prices and excellent service are also attractive to prospective pilgrims. This study concludes that the right marketing strategy can have a significant influence on public interest in choosing PT Putra Duta Wisata Palembang's Umrah services.
Strategi Manajemen Manasik Haji Dalam Meningkatkan Kualitas Keagamaan Bagi Jamaah Haji di KBIHU Multazam Palembang Meko Susanto; Hidayat Hidayat
Social Science and Contemporary Issues Journal Vol. 3 No. 4 (2025): Social Science and Contemporary Issues Journal
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This study aims to analyze the Hajj manasik management strategy implemented by KBIHU Multazam Palembang City to improve the religious quality of Hajj pilgrims in 1446H/2025M, and to identify factors that hinder the implementation of this strategy. This study uses a descriptive qualitative method with data collection techniques through observation, interviews, and documentation. The results show that the Hajj manasik management strategy at KBIHU Multazam includes structured planning, organizing competent guides, implementing integrated manasik, and ongoing supervision. This strategy has been proven to improve the mental, spiritual, and technical readiness of Hajj pilgrims. However, there are several inhibiting factors in its implementation, including the limited number of guides, limited guidance time due to busy pilgrims, and limited supporting facilities and infrastructure. Therefore, it is necessary to strengthen the competence of guides, optimize manasik facilities, and implement more flexible scheduling so that the manasik management strategy can run optimally and effectively in improving the religious quality of Hajj pilgrims.