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All Journal Jumat Ekonomi: Jurnal Pengabdian Masyarakat Mumtaza: Journal of Community Engagement
Imam Mawardi
Universitas Sunan Giri
Economics, Econometrics & Finance Education Social Sciences Other

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Workshop Digital Marketing dan Legalitas Usage Bagi Pelaku UMKM Desa Sumberagung Arivatu Ni'mati Rahmatika; Bekti Widyaningsih; Imam Mawardi; Mada Restu Putri; Vicki Ade Irawan; Rois Hasyim; Winda Ayu Safitroh
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): April
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i1.4387

Abstract

Micro, Small and Medium Enterprises (MSMEs) are an important part of the economy of a region or country. Based on the problems faced by MSME business actors, the aim is to provide additional insight to MSME actors in Sumberagung Village about the 7P marketing mix and the importance of business legality for MSMEs, in order to assist MSME businesses in expanding the marketing of their products in order to increase sales and income from the MSME business. The methodology in this research is the implementation of community service activities in the KKN-PPM program using the Community Based Research method, namely the resource person's explanation to partners. The method used in this activity is a meeting or face-to-face meeting between the resource person and partners located in Sumberagung Village, where the resource person plays an important role in explaining material regarding the 7P marketing mix and business legality for MSMEs. Based on observations, it can be seen that the problem is that many micro and small business owners do not understand the science of the marketing mix and business legality, which has an impact on the difficulty of expanding the marketing of their products. As a result, this affects the way they expand marketing and increase revenue from their products. MSMEs in Sumberagung Village need to be educated about the importance of the marketing mix, trained and assisted in obtaining NIB for marketing purposes, in order to expand markets and income. Apart from that, obtaining business legality and trademarks can help MSMEs become more competitive and competent in the markets.
Workshop Digital Marketing dan Legalitas Usage Bagi Pelaku UMKM Desa Sumberagung Arivatu Ni'mati Rahmatika; Bekti Widyaningsih; Imam Mawardi; Mada Restu Putri; Vicki Ade Irawan; Rois Hasyim; Winda Ayu Safitroh
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i1.4387

Abstract

Micro, Small and Medium Enterprises (MSMEs) are an important part of the economy of a region or country. Based on the problems faced by MSME business actors, the aim is to provide additional insight to MSME actors in Sumberagung Village about the 7P marketing mix and the importance of business legality for MSMEs, in order to assist MSME businesses in expanding the marketing of their products in order to increase sales and income from the MSME business. The methodology in this research is the implementation of community service activities in the KKN-PPM program using the Community Based Research method, namely the resource person's explanation to partners. The method used in this activity is a meeting or face-to-face meeting between the resource person and partners located in Sumberagung Village, where the resource person plays an important role in explaining material regarding the 7P marketing mix and business legality for MSMEs. Based on observations, it can be seen that the problem is that many micro and small business owners do not understand the science of the marketing mix and business legality, which has an impact on the difficulty of expanding the marketing of their products. As a result, this affects the way they expand marketing and increase revenue from their products. MSMEs in Sumberagung Village need to be educated about the importance of the marketing mix, trained and assisted in obtaining NIB for marketing purposes, in order to expand markets and income. Apart from that, obtaining business legality and trademarks can help MSMEs become more competitive and competent in the markets.
Peningkatan Produktivitas Budidaya Jamur Tiram melalui Partisipasi Masyarakat dan Penerapan Teknologi Tepat Guna Uswatun Chasanah; Asri Munzilin; Ach. Agil Dzikrullah; Keisha Farellia Putri Lindra; Safika; Nihro Afandi; A.Afif Amrullah; Mochammad Su’eb; Imam Mawardi
Transformative Service Journal Vol 1 No 2 (2025): Agustus
Publisher : CV Narasi Khatulistiwa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67490/mumtaza.v1i2.281

Abstract

Oyster mushrooms (Pleurotus ostreatus) are a horticultural commodity with high economic value and increasing market demand, both from households and the culinary industry. However, at the local farmer level, productivity remains low due to limitations in cultivation methods, production facilities, and technical knowledge. Therefore, this community engagement program was essential to address the need for increased production capacity and to support the economic independence of mushroom farmers. This program was implemented in Jugruk Rejosari Village, Kandangan Sub-district, Benowo District, Surabaya, in collaboration with the farmer group “Jamur Jaya Sukses” as part of the Bangun Desa Unggul program initiated by Baitulmaal Muamalat. The interventions included the distribution of 2,000 baglogs, the implementation of automated temperature and humidity control systems, the use of fermented agricultural waste as a growing medium, steam sterilization, and a micro misting system. Technical mentoring was also provided through consultation with mushroom cultivation practitioners from Magetan. The results demonstrated increased cultivation efficiency, such as reduced crop failure rates, shorter harvesting periods, and lower operational costs due to the use of local waste-based substrates. Additionally, mushroom productivity significantly improved, from an average of 0.6 kg per baglog to 0.9 kg per baglog. This program is expected to serve as a practical model for the sustainable development of oyster mushroom cultivation in other regions.
Co-Authors A.Afif Amrullah Ach. Agil Dzikrullah Arivatu Ni'mati Rahmatika Asri Munzilin Bekti Widyaningsih Keisha Farellia Putri Lindra Mada Restu Putri Mochammad Su’eb Nihro Afandi Rois Hasyim Safika Uswatun Chasanah Vicki Ade Irawan Winda Ayu Safitroh