Garuda - Garba Rujukan Digital

Empowering Students through Autonomous Education: A Case Study of Muhammadiyah Schools Mohamad Joko Susilo
Buletin Edukasi Indonesia Vol. 2 No. 02 (2023): Buletin Edukasi Indonesia
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/bei.v2i02.305

The Implementation of Education In Autonomous Muhammadiyah Schools. The implementa-tion of education in autonomous muhammadiyah schools. This study aim to describe the inde-pendence of implementation education in Muhammadiyah schools. This study uses a qualitative method. The subjects of the study consisted of elementary school committee members, school principals, teachers, staff, and Muhammadiyah junior high school students in Sleman district. Da-ta collection using interviews and documentation. Data analysis using descriptive techniques. An independent description of implementation education in Muhammadiyah schools that is not found in other schools: applying the Islamic curriculum; integrating Islamic and Muhammadiyah values in teaching and learning activities. Muhammadiyah schools are mostly established from the waqf land belonging to Muhammadiyah and also the result of independent procurement by Muhammadiyah. The existence of company-owned business entity, such as: mart, cattering, coat (school shuttle service), and other, whose management is based on information and technology to increase school income. Teachers and staff meet qualifications and competencies; quantity, and linearity. Facilities are also complete to support learning.

MODEL BRANDING SMART-Q SEBAGAI PENGUATAN SDM MADRASAH BERKARAKTER QUR’ANI Rochmatul Muna; Mohamad Joko Susilo
Jurnal Manajemen Pendidikan Vol. 11 No. 1 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i1.1550

Madrasahs are expected to provide high-quality education while instilling Qur’anic values; however, in practice, there remains a gap between the ideal role of madrasahs and the actual conditions encountered in the field. MI Ma’arif Pijenan reflects this gap through limited facilities, declining student enrollment, and suboptimal quality of human resources, which have resulted in decreased public trust. To date, studies on madrasah quality improvement have generally positioned branding merely as an institutional promotional strategy, rather than as an integrated quality management system linked to human resource development and Qur’anic values. This study examines the implementation of SMART-Q branding (Spiritual, Moral, Academic, Relational, and Tahfidz Quality) as an effort to bridge this gap. The research employs a qualitative descriptive method with a case study approach. Data were collected through observation, interviews, documentation, and literature review, and analyzed using the Miles and Huberman model. The findings indicate that SMART-Q branding is able to strengthen madrasah quality holistically through the enhancement of spirituality, moral development, academic improvement, social relations, and the tahfidz program as a Qur’anic identity. The novelty of this study lies in conceptualizing branding as an integrated quality management system based on Qur’anic values, rather than merely as a promotional strategy

MODEL SMART RELIGIOUS SCHOOL (SRS) DALAM PENGUATAN CITRA SMA NEGERI 2 SLEMAN SEBAGAI SEKOLAH RELIGIUS, HUMANIS, DAN INOVATIF Marcelina Via Hanadya Safitri; Mohamad Joko Susilo
Jurnal Manajemen Pendidikan Vol. 11 No. 1 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i1.1558

This study aims to analyze the branding strategy of the Smart Religious School (SRS) Model in strengthening the image of SMA Negeri 2 Sleman as a religious, humanistic, and innovative school. This research employs a qualitative approach with a case study design to explore SMA Negeri 2 Sleman as a bounded system, allowing for an in-depth and context-rich understanding of the SRS Model as a school branding strategy. Data were collected through observation, documentation, and school digital media, which are considered sufficient to capture the conceptual implementation of the SRS Model. Data analysis was conducted using the interactive model by Miles and Huberman, including data reduction, data display, and conclusion drawing. The findings indicate that the SRS Model serves as an effective branding strategy by integrating multidimensional intelligence (technological, spiritual, social, and emotional), embedding religious values across the educational system, and promoting sustainable digital innovation. The implementation of the SRS Model through school policies, work programs, budgeting, religious digital learning, and continuous evaluation significantly strengthens SMA Negeri 2 Sleman’s distinctive identity, differentiating it from other public schools.

DIGITAL SPIRIT SIDOLUHUR (DSS) DALAM MEMBANGUN IDENTITAS DAN DAYA SAING SEKOLAH DESA Jaya Bhaharuddin Yusuf; Mohamad Joko Susilo
Jurnal Manajemen Pendidikan Vol. 11 No. 1 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i1.1568

Objective: The rapid development of digital technology requires rural schools not only to adapt to digital media but also to strengthen their institutional identity and competitiveness. This article aims to analyze and formulate the Digital Spirit approach as a digital empowerment model for strengthening rural school branding. This study employs a qualitative approach using a literature review method, examining relevant studies on digital literacy, educational branding, and school community empowerment. The findings indicate that the Digital Spirit approach emphasizes the integration of digital literacy development among school members, community participation, and the strategic use of digital media as a means of communicating school values and identity. This model promotes not only technical digital readiness but also the construction of an adaptive, participatory, and competitive image of rural schools. The study contributes a conceptual model for rural school branding based on digital empowerment that can be adapted by educational institutions in similar contexts.

SINERGI QURANI BERJEJAK SEBAGAI STRATEGI BRANDING SEKOLAH ISLAM BERBASIS NILAI Kuntum Khairan Nisa; Mohamad Joko Susilo
Jurnal Manajemen Pendidikan Vol. 11 No. 1 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i1.1569

One approach strategy that can be developed is the Synergy of Quranic Traces, namely a strategy that places the values of the Quran as the foundation of school culture and educational management, while also being realized in real actions through religious habits, integration of values in learning, exemplary behavior of educators, and social involvement. This study proposes Sinergi Qurani Berjejak as a value-based branding strategy for Islamic integrated schools by bridging the divide between internal Qur’anic value internalization and institutional branding practices. Using a qualitative library research approach with content analysis of recent literature on Islamic education management and value-based branding, the study finds that embedding Qur’anic values as the core of school culture through cross-curricular learning, teacher role modeling, and sustained community engagement strengthens institutional identity, builds public trust, and increases parental interest. The integration of spiritual cultivation, dakwah, and social contribution enhances the competitiveness of Islamic schools in the digital era. This study formulates a concise conceptual framework that positions Qur’anic values not only as moral foundations of education but also as strategic assets for sustainable, value-based school branding with measurable social impact.

BRANDING OMS (OPTIMALISASI MEDIA SOSIAL) SEBAGAI STRATEGI PENGUATAN NILAI KARAKTER, PRESTASI, DAN IDENTITAS SEKOLAH DI MAN 2 KLATEN Rama Putra Gema Marulloh; Mohamad Joko Susilo
Jurnal Manajemen Pendidikan Vol. 11 No. 1 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i1.1589

This study aims to analyze and formulate the concept of Branding OMS (Social Media Optimization) as a strategy for strengthening character values, academic and non-academic achievements, and school identity at MAN 2 Klaten. The research focuses on developing a strong, credible, and sustainable digital identity that enables the madrasah to be easily recognized, remembered, and trusted by the public through systematic and consistent social media management. This study employed a qualitative approach using library research. Data were collected from relevant literature, including books and scholarly journal articles on school branding, character education, and digital communication, as well as institutional documents such as brand audit results and SWOT analysis of MAN 2 Klaten. Data analysis was conducted using the Miles and Huberman model, which consists of data reduction, data display, and conclusion drawing and verification. The findings indicate that Branding OMS functions as a strategic instrument in representing Islamic character, discipline, and a culture of achievement through visual consistency, digital storytelling, and structured publication of achievements. Social media optimization is not merely a promotional tool but also serves as a medium for internalizing character values and strengthening school reputation.

MODEL SCHOOL BRANDING PUSMA GEMILANG MELALUI STRATEGI PEMASARAN DIGITAL DI SD NEGERI PUSMALANG Azzimatul Hikmah; Mohamad Joko Susilo
Jurnal Manajemen Pendidikan Vol. 11 No. 1 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i1.1620

This study aims to examine the PUSMA GEMILANG school branding model through digital marketing strategies at SD Negeri Pusmalang as an effort to strengthen school identity and competitiveness in the digital era. PUSMA GEMILANG represents a value-based branding concept encompassing Achievement, Excellence, Politeness, Independence, Adaptability, and Love of Learning as reflections of the school’s character and strengths. This research employed a qualitative approach using a library research method by analyzing relevant academic literature, journal articles, books, and online documents related to digital marketing, educational branding, and school promotion practices, including the social media activities of SD Negeri Pusmalang. Data were analyzed using content analysis through the stages of data reduction, data display, and conclusion drawing. The findings indicate that digital marketing strategies integrated with the values of PUSMA GEMILANG effectively build a strong, authentic, and consistent school image in the public sphere. The utilization of social media platforms, visual and multimedia content, personal branding of teachers and the principal, and digital interaction with parents has contributed to increased visibility, public trust, and community interest in the school. Therefore, the PUSMA GEMILANG branding model implemented through digital marketing serves not only as a promotional tool but also as a strategic approach to strengthening educational quality, school identity, and sustainable reputation at SD Negeri Pusmalang.

STRATEGI BRANDING SEKOLAH BERBASIS CERAH DALAM MENINGKATKAN DAYA TARIK CALON PESERTA DIDIK DI SDN GIRIPURNO 1 Umi Nurul Hidayati; Mohamad Joko Susilo
Jurnal Manajemen Pendidikan Vol. 11 No. 1 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i1.1632

This study analyzes the branding strategy of SDN Giripurno 1 through the "CERAH" concept (Intelligent, Religious, Adaptive, and Harmonious) to enhance its appeal amidst intense competition with private schools. The research focuses on how a public elementary school builds a distinct identity to address shifting public preferences that prioritize school image and graduate character. Using a descriptive qualitative approach with library research, data were gathered from internal documents, curriculum, and digital publications, then analyzed systematically. The results show that integrating CERAH values into internal, external, and experience branding strategies creates strong institutional differentiation. Consistent communication of these character values significantly boosted public trust and enrollment interest. The originality of this research lies in its exploration of value-based branding within a public school context, an area often overlooked in educational literature. Unlike previous studies focusing on physical facilities, this research demonstrates that the comprehensive institutionalization of character values serves as a strategic magnet, strengthening a school’s competitive position in the modern era.

MANAJEMEN BRANDING PESANTREN MELALUI PROGRAM QITAM DI PONDOK PESANTREN AL-ANSHOR Adiba Salwa; Mohamad Joko Susilo
Jurnal Manajemen Pendidikan Vol. 11 No. 1 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i1.1793

This study aims to explore pesantren branding management through the QITAM Program as a strategy for institutional identity formation at Al-Anshor Islamic Boarding School since its early stages of development. The focus of the study is on how this flagship program was designed, positioned, and integrated in an effort to build the image of the pesantren in the community. This study uses a qualitative descriptive approach with a case study method, where the descriptive approach is used to describe and explain the phenomenon of branding management systematically based on interview data, documents, and relevant scientific sources. The results show that Islamic boarding school branding management through the QITAM Program is a well-planned, relevant, and effective strategy in building the identity of Islamic boarding schools. The QITAM Program is positioned as a leading identity that integrates four strategic dimensions, namely Qur'anic, Scientific, Turats, and Modern, so that it is able to represent the vision, values, and distinctive character of the Al-Anshor Islamic Boarding School consistently and easily recognizable by the public.

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