Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Management and Economics Journal (MEC-J)
Antonio Jr. Etrata
College of Commerce and Business Administration University of Santo Tomas, Manila, Philippines
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Fast Food Industry: Brand Association and Perceived Quality Influence on Purchase Intention of Millennial Consumers Clarissa Reyes Magbanua; Trixine Marie Gatdula Olfato; Anne Cheri Marie Nocon Redota; Antonio Jr. Etrata
MEC-J (Management and Economics Journal) Vol 7, No 1 (2023)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v7i1.19787

Abstract

Fast food restaurants often attract their target consumers with their taste, price, and level of customer service. Specific dimensions must also be considered when making purchases to attract customers to these restaurants. This study aims to give new entrants in the fast food business a basis for what they should concentrate on to draw in Generation Y customers. 385 participants received an online survey, and descriptive statistics, PLS-SEM, WARP PLS Version 7.0, and SPSS Version 20 were utilized to examine the quantitative data. Results showed that respondents regarded service quality as the most significant factor, meaning it is more important that employees treat them well in a fast food restaurant for them to return from the same restaurant. On the other hand, brand association is not as crucial as the other factors. Nonetheless, it still influences the purchase intention in the industry through the awareness it provides regarding updates on the new entrants to fast food in the Philippines.
Beauty Goes Green: Determinants of Sustainable Purchasing Behavior Among Gen X and Z Filipino Consumers Nina Isabel Bautista; Jillian Shamira Palmiano; Alyanna Raiza Reyes; Ysabel Maria Louise San Juan; Antonio Jr. Etrata
MEC-J (Management and Economics Journal) Vol 7, No 2 (2023)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v7i2.19243

Abstract

Several companies have adopted sustainability as a business approach to create long-term value by ensuring that they operate in an ethical way that protects the social, ecological, and economic environments. Nowadays, the demand for sustainable products has increased in various industries, including the cosmetics industry, and customers go through a complex process when deciding which products to buy. Hence, there is a lack of study in terms of determining the disparity between the purchasing behavior of Generation X and Z. With that, this study determined the specific difference between the purchasing behavior of Gen X and Z as green cosmetic product consumers and identified which among the factors; environmental consciousness, eco-label, attitude, green advertising and price sensitivity significantly influence their buying behavior as well as their perception towards them. An online questionnaire was distributed to 385 respondents, and the data gathered for this quantitative study were analyzed through descriptive statistics, t-test, and multiple linear regression. The findings of this study show that while all factors are perceived as important for both generations and have a role in their behavior as a consumer of green cosmetics products, only price sensitivity significantly affect the purchasing behavior of Gen X. On the other hand, both eco-label and price sensitivity significantly affects Gen Z’s purchasing behavior toward green cosmetic products.
Co-Authors Alyanna Raiza Reyes Anne Cheri Marie Nocon Redota Clarissa Reyes Magbanua Jillian Shamira Palmiano Nina Isabel Bautista Trixine Marie Gatdula Olfato Ysabel Maria Louise San Juan