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Yashinta Asteria Norhermaya, Yashinta Asteria
Jurusan Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro
Decision Sciences, Operations Research & Management

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ANALISIS PENGARUH KEPUASAN PELANGGAN TERHADAP KEPERCAYAAN DAN LOYALITAS PELANGGAN UNTUK MENINGKATKAN MINAT BELI ULANG (STUDI PADA ONLINE STORE LAZADA.CO.ID) Norhermaya, Yashinta Asteria; Soesanto, Harry
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to determine the effect of customer satisfaction perceivedby Lazada.co.id customers to the establishment of trust and customer loyalty to the repurchase intention. The population in this study is Lazada.co.id customer who have made purchase more than 3 times. This study use a Structural Equation Models whit non probability sampling and maximum likehood analysis method by using AMOS 2.2. The result of this study indicate that customer satisfaction has the greatest influence on trust. In addition, the trust and customer loyalty also have a positive influence to the repurchase intention
Co-Authors Harry Soesanto