Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Diponegoro Journal of Management
Irsa Maulian Nugraha, Irsa Maulian
Jurusan Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS PENGARUH KUALITAS PELAYANAN DAN KESESUAIAN HARGA TERHADAP KEPUTUSAN PEMBELIAN ULANG DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Nugraha, Irsa Maulian; Y Sugiarto, Y Sugiarto
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (89.194 KB)

Abstract

This study aimed to analyze the effect arising from the quality of service, price Conformity, to customer satisfaction and its impact on consumer repurchasing decisions Depo Grocery Store. Variables used in this research is the quality of service and price suitability as an independent variable, and customer satisfaction as an intervening variable, and the repurchase decision as the dependent variable.This research method using purposive sampling with a sample of 157 respondents in the consumer Depo Sembako. The analytical method used in this research is quantitative analysis and analysis using analysis kualitatf Structural Equation Model (SEM) operated by AMOS program version 20.0. This type of data is primary data and using a questionnaire with open questions closed.The results of this study prove all hypothesis is accepted. 5 accepted hypothesis includes the positive effect of service quality on customer satisfaction, compliance rates positive effect on customer satisfaction, customer satisfaction has positive influence on the repurchase decision, service quality has positive influence on the repurchasing decisions and price suitability positive influence on the repurchase decision.
Co-Authors Y Sugiarto Y Sugiarto, Y Sugiarto