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Shelly Carolina
STIE Professional Manajemen College Indonesia
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PENGARUH BAURAN PEMASARAN DAN KOMUNIKASI TERHADAP LOYALITAS NASABAH PADA PT. BANK MASPION INDONESIA, TBK CABANG MEDAN Wily Julitawaty; Shelly Carolina; Thomas Sumarsan Goh
JURNAL BISNIS KOLEGA Vol 5, No 2 : Jurnal Bisnis Kolega (JBK), Desember 2019
Publisher : STIE-PMCI

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Abstract

Abstract. In the development of the banking business at this time, marketing plays an important role for the business continuity and this should be supported by customer loyalty. Marketing mix and communication are the factors that influence customer loyalty in marketing a product. The purpose of this study is to find the relationship between marketing mix and communication towards customer loyalty. The research methodology that is being used to measure is by survey, the type of research is quantitative descriptive and the nature of this research is explanatory research. The populations in this research were customers of PT. Bank Maspion Indonesia, Tbk Medan Branch as many as 163 people with a sample of 116 people. The method of data collections are done by distributing questionnaires, interviews, and literature studies. The variable was measured by a Likert scale. The results showed that marketing mix and communication simultaneously have a significant affect on customer loyalty at PT. Bank Maspion Indonesia, Tbk Medan Branch. Partially, the marketing mix does not have a significant affect on customer loyalty at PT. Bank Maspion Indonesia, Tbk Medan Branch and communication has a significant affect on customer loyalty at PT. Bank Maspion Indonesia, Tbk Medan Branch.Keywords: Marketing Mix, Communication, Customer Loyalty.
PENGARUH METODE PENGAKUAN PENDAPATAN TERHADAP LABA PERUSAHAAN PT. TEBING TONDONG JAYA Shelly Carolina
Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 1 No. 1 (2024): April 2024
Publisher : Jurnal Ekonomi, Manajemen dan Akuntansi

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Abstract

The purpose of this study is to find the relationship between marketing mix and communication towards customer loyalty. The marketing mix and communication have a close relationship to increase customer loyalty. If the marketing mix and communication is done well, it will give satisfaction to the customer so that the customer will continue to use the company's products in the future. The research methodology that is being used to measure is by survey, the type of research is quantitative descriptive and the nature of this research is explanatory research. The populations in this research were customers of PT. Bank Maspion Indonesia, Tbk Medan Branch as many as 163 people with a sample of 116 people. The method of data collections are done by distributing questionnaires, interviews, and literature studies. The variable was measured by a Likert scale. The data analysis model that has been used to answer the hypothesis is multiple regression. The results showed that marketing mix and communication simultaneously have a significant affect on customer loyalty at PT. Bank Maspion Indonesia, Tbk Medan Branch. Partially, the marketing mix does not have a significant affect on customer loyalty at PT. Bank Maspion Indonesia, Tbk Medan Branch and communication has a significant affect on customer loyalty at PT. Bank Maspion Indonesia, Tbk Medan Branch
Co-Authors Goh, Thomas Sumarsan Wily Julitawaty