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All Journal INSIGHT: Indonesian Journal of Social Studies and Humanities
Risca Pratisca
Universitas Fajar
Religion Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Integrated Marketing Communication: The Rinra Makassar Hotel Increases Occupancy Yulhaidir Yulhaidir; Risca Pratisca
INSIGHT: Indonesian Journal Social Studies and Humanities Vol 1, No 2 (2021): INSIGHT: Indonesian Journal of Social Studies and Humanities
Publisher : INSIGHT: Indonesian Journal Social Studies and Humanities

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Abstract

The purpose of this study was to determine the integrated marketing communication carried out by The Rinra Makassar hotel as an effort to increase occupancy. This type of research uses a qualitative descriptive method. Data obtained by interviewing the Director of Sales Marketing, Ass. Marcomm Manager, and Sales Executive as well as making observations. The results of this study indicate that the Integrated Marketing communication carried out by The Rinra Makassar hotel as an effort to increase occupancy, namely the promotion mix includes advertising (advertising), public relations (public relations), personal selling (personal sales), sales promotion (sales promotion). , and direct marketing (direct marketing). This is proven as a factor in the increase in occupancy at The Rinra Makassar hotel.
Co-Authors Yulhaidir Yulhaidir