Garuda - Garba Rujukan Digital

Truly Okto H. Purba

Universitas Katolik Santo Thomas

Author-ID : 6038076

Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Immunology & microbiology Languange, Linguistic, Communication & Media Medicine & Pharmacology Physics Public Health

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PENDAMPINGAN PEMILIHAN MEREK, PENTINGNYA MEREK DAN NILAI YANG DIHASILKAN MELALUI MEREK" BAGI PELAKU UMKM DI DESA LAU BAKERI, KECAMATAN KUTALIMBARU, KABUPATEN DELI SERDANG, SUMATERA UTARA Erwansyah Erwansyah; Rintan Saragih; Truly Okto H. Purba
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 2 No 1 (2022): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Small Micro and Medium Enterprises (MSMEs) is an important sector that contributes to the Indonesian economy. The existence of MSMEs is able to open up opportunities for job creation. The expected output from the existence of MSMEs is an increase in people's welfare and a decrease in the unemployment rate. Lau Bakeri village located in Kutalimbaru sub-district, Deli Serdang district is a village located in North Sumatra province where most of the population work as entrepreneurs (SME actors). Along with the role of MSMEs in the development and improvement of the Indonesian economy, on the one hand MSMEs have various problems. One of them is the absence of a brand on the products or services produced by MSME actors in Lau Bakeri village. This service activity focuses on assisting in brand selection, explaining the importance of brands and brand building strategies. This is important because the brand is the identity of a product, service, SMEs. The goal is that the products/services produced by the MSMEs in Lau Bakeri village have a good identity/image in the community, are widely known by the community, assist the promotion process, generate value, and will have a competitive advantage. The output is an increase in the welfare of MSME actors in Lau Bakeri village.

PENGUATAN DIGITALISASI MARKETING UNTUK MENINGKATKAN PENJUALAN PADA PELAKU UMKM PEREMPUAN DI KOTA MEDAN, SUMATERA UTARA Erwansyah Erwansyah; Rintan Saragih; Truly Okto H. Purba
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 2 No 2 (2022): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Digital marketing plays an important role for MSMEs in marketing their products so that later it is expected to be able to increase sales. This condition also results in consumer changes in fulfilling lifestyles. In order to continue to increase this contribution and participation, MSMEs are required to be involved in digital platforms. The digital world is expected to become a crucial thing for business activities. Digital marketing is promotional activities as well as market search carried out through digital media. The use of digital marketing must immediately be responded positively by MSMEs, especially women MSMEs located in the city of Medan. From the initial mapping it is known that the majority of these MSME actors do not yet have a website. Promotional activities are carried out only through Facebook, Instagram and Tik Tok. Only one MSME actor was identified as having a website. With this service activity, it is hoped that more specific identification of problems and constraints in selling MSME products can be carried out. In addition, through this activity, the team will educate and introduce product marketing methods through the use of digital marketing media to increase market share and reach consumers more broadly. It is important to note that MSME actors must carefully analyze the market context in which the business operates, identify opportunities, and then plan how to compete effectively.

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