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All Journal Jurnal Ilmiah Ekonomi Islam Al-Muraqabah: Journal of Management and Sharia Business
Sayekti Indah Kusumawardhany
Institut Agama Islam Negeri (IAIN) Kediri
Religion Economics, Econometrics & Finance Social Sciences

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Bentuk Tanggung Jawab Sosial pada UMKM Industri Tahu di Kabupaten Kediri Sayekti Indah Kusumawardhany
Al-Muraqabah: Journal of Management and Sharia Business Vol. 2 No. 1 (2022): Al-Muraqabah: Journal of Management and Sharia Business
Publisher : Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (247.767 KB) | DOI: 10.30762/almuraqabah.v2i1.106

Abstract

The growth of small and medium enterprises (SMEs) also has an impact on the emergence of negative impacts on the surrounding environment. SMEs can use social responsibility as a strategy in maintaining their business continuity. Because SMEs are not only focused on seeking high profits but are more focused on business activities that will continue in the long term, business actors need to maintain good relations with the environment, community, and employees. The type of research used is qualitative. Qualitative research aims to obtain clear and in-depth empirical data from the object of research, so phenomenology is the qualitative research approach. The results of this study indicate that the implementation of social responsibility is motivated by a social spirit, voluntary, and the principle of kinship owned by business owners.
Development Strategies of Muslim’s MSMEs at Banyoksah Village Sampang Madura Island: Analysis of IFAS and EFAS Matrix Islamiati Hidayah; Sayekti Indah Kusumawardhany
Jurnal Ilmiah Ekonomi Islam Vol 9, No 3 (2023): JIEI : Vol.9, No.3, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i3.10029

Abstract

This study is aimed to find out how the Honey Pumpkin business development strategy is carried out by Honey Pumpkin Farmers in Banyusokah Village, Sampang Regency based on EFAS and IFAS Matrix. The method employed in this study is descriptive qualitative which is aims to describe, describe, record, and analyze existing and current conditions. The result of the study showed that Honey Pumpkin business in Banyoksah Village of Sampang Regency is able to implement the growth oriented strategy for developing its business. The suggested strategies are firstly, to distribute the products in the store at Sampang Regency and utilizing social media such as IG, whatsApp and so on for marketing. Secondly, diverging the processed product from honey pumpkin and turning customer into reseller. Thirdly, replacement of production technology used with more sophisticated and modern to increase the production effectively and efficiently. Lastly, opening several branch of store that owned by the company.
Co-Authors Islamiati Hidayah