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All Journal Indonesian Journal of Digital Public Relations
Nayla Salsabila Hanidah
Telkom University
Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH SOCIAL MEDIA ENGAGEMENT TERHADAP REPUTASI PT KERETA API INDONESIA Nayla Salsabila Hanidah; Razie Razak; Slamet Parsono
Indonesian Journal of Digital Public Relations (IJDPR) Vol 1 No 1 (2022): Agustus
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/ijdpr.v1i1.5030

Abstract

The reputation of a company is a valuable intangible asset, but it is becoming more difficult to manage due to rapid digital expansion. Today, social media is an important part of establishing a company's reputation. The researcher analyzes if corporate social media is advantageous to businesses in this report. Researchers examined public participation on social media in the depiction of a company's reputation in a survey of 100 PT Kereta Api Indonesia customers who follow Instagram @keretaapikita. The findings suggest that the level of public participation in social media has a beneficial impact on the perception of a company's reputation. These findings' implications are explored as a reference in the use of social media to establish a company's reputation.
Co-Authors Razie Razak Slamet Parsono