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W. Mahestu Noviandra Krisjanti, W. Mahestu Noviandra
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Economics, Econometrics & Finance

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RESENSI BUKU: CONVERGENCE MARKETING: STRATEGIES FOR REACHING THE NEW HYBRID CONSUMERS Krisjanti, W. Mahestu Noviandra
KINERJA Vol 7, No 1 (2003): Kinerja
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v7i1.788

Abstract

CONVERGENCE MARKETING: STRATEGIES FOR REACHING THE NEW HYBRID CONSUMERS(MENANGKAP PASAR HIBRID DENGAN PEMASARAN KONVERGENSI)Penulis: Yoram (Jerry) Wind, Vijay Mahajn with Robert E GuntherPenerbit: Prentice HallTahun : 2002Tebal: xxviii + 360 halaman, 12 BabISBN: 0-13-065075
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