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W Mahestu Noviandra Krisjanti, W Mahestu
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Economics, Econometrics & Finance

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ANALISIS PENGARUH MODEL IKLAN TERHADAP PERILAKU PEMBELIAN REMAJA (Kasus Bintang Akademi Fantasi Indosiar) Noviandra Krisjanti, W Mahestu
KINERJA Vol 10, No 1 (2006): Kinerja
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v10i1.920

Abstract

This research analyzed the influences of Bintang AFI as advertising models on intention tobuy and buying recommendation. There are three independent variables, attractiveness,trustworthiness, and expertise. From the research, it is found that those three independent variables influence buying recommendation significantly. However, only one variable, it is the trustworthiness, that influences intention to buy.Keywords: intention to buy, buying recommendation, advertising model, teenagers
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