Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal J-MAS (Jurnal Manajemen dan Sains)
Nabila Kausarani
Universitas SIngaperbangsa Karawang
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Brand Ambassador Boygoup Bangtan Sonyeodan Dan Minat Beli terhadap Keputusan Pembelian Menggunakan Market Place Tokopedia Nabila Kausarani; Eman Sulaeman
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.825

Abstract

This study was conducted to determine how big the relationship and influence of brand ambassadors and buying interest on purchasing decisions. The object used in this study is the Tokopedia marketplace user community. This study uses a quantitative type with descriptive and verification methods. The data collection technique used is the questionnaire technique, literature study and internet research. Partial influence of Brand Ambassador on Purchase Decision is 8.1% while Buying Interest on Purchase Decision has a much greater influence, which is 30.2%. Simultaneously, the total influence of Brand Ambassador and Buying Interest on Purchase Decisions is 25.2% while the remaining 74.8% is another influence that is not measured in this study.
Co-Authors Eman Sulaeman