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Helena Sidartha
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Peran Attitude dalam Hubungan Convenience dan Customer Service terhadap Purchase Intention pada Website PT Farah Oriental Karpet Benazir Fahim; Helena Sidartha
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 8 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7865581

Abstract

This study seeks to discover the role of attitude as an intervening variable in the relationship between convenience and customer service towards purchase intention on the PT Farah Oriental Carpet website. The population in this study are the customers of PT Farah Oriental Carpet. For the sampling, this study applied a purposive sampling method with the fulfillment of the criteria which includes having an interest in the products or services offered by PT Farah Oriental Carpet, being part of PT Farah Oriental Carpet's customers who received Farah's Oriental Rugs & Carpet's WhatsApp Blast Website, and having visited Farah's Oriental Rugs & Carpet's Website page. Therefore, 140 samples were gathered in this study using the Hair formula. The data analysis method used is quantitative and processed using SmartPLS 3.0 software. The results of this study specifies that convenience and customer service have a significant effect on attitude, convenience and customer service have a significant effect on purchase intention, and attitude have a significant effect on purchase intention.
Co-Authors Benazir Fahim