Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri
Yehuda Anugrah Kristanto
Kristen Satya Wacana University
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Evaluasi Layanan Penjualan Makanan Secara Offline dan Online Yehuda Anugrah Kristanto; Albert Kriestian Novi Adhi Nugraha
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 8 No. 1 (2023): April
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v8i1.3586

Abstract

This study examines the differences between attribute importance and product evaluation of food services offline and online. The research is a quantitative approach in nature. The research population is all people who have bought food offline and online, with a sample of 262 people. The variables in this study consist of product attributes and purchase decisions. The product attributes in this study consist of varied menus, low prices, promos, practicality, service speed, suitability of product descriptions with the served food, and store ambiance. An online questionnaire is a tool for data collection. The results showed (1) there is no difference in attribute importance between the two preference groups except for ambiance in food consumption, and (2) there are differences in service evaluation between the two preference groups when evaluating offline and online food service.
Co-Authors Albert Kriestian Novi Adhi Nugraha