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All Journal AGROVITAL : Jurnal Ilmu Pertanian International Journal of Management and Business Economics
Suhardi M Anwar
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Veterinary

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PENGARUH FAKTOR SOSIAL EKONOMI PETANI TERHADAP TINGKAT PENJUALAN JAGUNG HIBRIDA DI DESA BAKU- BAKU KECAMATAN MALANGKE BARAT KABUPATEN LUWU UTARA Ardepi Ardepi; Suhardi M Anwar; Andi Rizkiyah Hasbi
AGROVITAL : Jurnal Ilmu Pertanian Vol 8, No 1 (2023): AGROVITAL VOLUME 8, NOMOR 1, MEI 2023
Publisher : LPPM Universitas Al Asyariah Mandar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35329/agrovital.v8i1.3813

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh faktor Sosial Ekonomi petani terhadap tingkat penjualan jagung hibrida didesa Baku-baku Kecamatan Malangke Barat Kabupaten Luwu Utara. Penelitian ini dilaksanakan pada bulan Desember 2022 sampai dengan bulan Januari 2023. Populasi penelitian ini sebanyak 30 Orang petani. Pengambilan sampel ini menggunakan metode non probability sampling. Data yang diperoleh selanjutnya ditabulasi menggunakan Microsoft Excel dan apabila berpengaruh nyata maka dilanjutkan dengan menggunakan software SPSS 21. Metode analisis data dalam penelitian ini menggunakan uji t dan uji f. berdasarkan hasil analisis terbukti bahwa variabel Pendapatan berpengaruh terhadap tingkat penjualan jagung hibrida, sedangkan variabel lingkungan keluarga dan status sosial tidak berpengaruh pada tingkat penjualan. jadi, variabel yang memiliki kontribusi paling  besar adalah variabel pendapatan. Alasan petani lebih menanam jagung dikarenakan harga jual jagung cenderung naik dari tahun ke tahun dan jagung lebih menguntungkan para petani Didesa Baku- baku Kecamatan Malangke Barat Kabupaten Luwu Utara.
The Impact Of Halal Labels, Digital Marketing, and Brand Ambassadors On The Purchase Intention Of Wardah Cosmetic Products In Masamba Nur Cahya Indah Mulia; Suhardi M anwar; Edi Maszudi
International Journal of Management and Business Economics Vol. 4 No. 3 (2026): June
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v4i3.1891

Abstract

This study aims to analyze the influence of halal labeling, marketing digital marketing, and brand ambassadors on consumer purchase intention for Wardah products in Masamba. This study used a quantitative approach with a survey method. Data were collected through questionnaires distributed to 120 respondents who were users or potential users of Wardah products in Masamba. Data analysis was conducted using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results showed that the model explained 26.0% of the variance in purchase intention (R² = 0.260). Hypothesis testing revealed that halal labeling had no significant effect on purchase intention (β = -0.028; p = 0.773), while digital marketing had a positive but insignificant effect (β = 0.235; p = 0.051). In contrast, brand ambassadors had a positive and significant effect on purchase intention (β = 0.372; p = 0.001). These findings indicate that brand ambassadors are the most influential factor in increasing consumer purchase intention compared to halal labels and digital marketing. This study provides practical implications for companies to optimize the use of credible brand ambassadors who are aligned with the brand image. increase consumer purchasing intentions
Co-Authors Andi Rizkiyah Hasbi Ardepi Ardepi Edi Maszudi Nur Cahya Indah Mulia