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All Journal Jurnal Informatika Ekonomi Bisnis Jurnal Ekuilnomi
Soepatini
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Surakarta
Economics, Econometrics & Finance

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The effect of Ease of Use, Seller Reputation, and Perceived Usefulness On Brand Loyalty with Satisfaction as a Mediating Variable Dilan Raihan; Soepatini
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i2.282

Abstract

This study is to determine the effect of customer satisfaction in building brand loyalty through customer satisfaction, ease of use, seller reputation, and perceived usefulness. The population of this study, which employs quantitative research techniques, consists of Surakrarta-based customers of online marketplaces. Purpose Sampling was the method of sampling employed in this investigation. They employed 127 respondents. The information used in this study came through the distribution of questionnaires. Partial Least Square (PLS) data analysis using SMARTPLS software is the method used in this study. According to the findings of this study, Brand Loyalty is not positively and significantly impacted by Seller Reputation, Perceived Usefulness, or Ease of Use. A favorable and considerable impact on satisfaction is provided by the ease of use, seller reputation, and perceived usefulness. Brand Loyalty is positively and significantly impacted by satisfaction. Ease of Use, Seller Reputation, and Perceived Usefulness cannot be mediated by satisfaction in determining brand loyalty.This research contributes to increasing knowledge in the sector of selling used products through online platforms, because one of the challenges faced by the MSME industry is the use of technology in its business processes. The use of technology can facilitate business activities such as, means of promotion and facilitate transactions because this convenience is used by umkm industry business actors and consumers in the use of technology.
Pengaruh Kualitas Pelayanan Terhadap Niat Membeli Kembali Yang Dimediasi Oleh Kepuasaan Maghfiroh Imam Nur Ramadhani; Soepatini
Jurnal Ekuilnomi Vol. 5 No. 1 (2023): Ekuilnomi Vol 5(1) Mei 2023
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/c4y6rk34

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Kualitas Pelayanan Terhadap Niat Membeli Kembali Yang Dimediasi Oleh Kepuasan pada toko gudang keramik Surabaya. Penelitian ini termasuk kedalam penelitian kuantitatif. Populasi penelitian ini adalah konsumen toko gudang keramik Surabaya. Sampel yang terkumpul dalam penelitian ini yaitu sebanyak 130 responden. Data yang digunakan adalah data primer dimana data diperoleh dari jawaban responden melalui kuesioner yang telah diberikan. SmartPLS 3.0 digunakan dalam penelitian sebagai alat bantu analisis. Hasil penelitian ini menunjukkan bahwa (1) Pelayanan Konsumen memiliki pengaruh positif dan signifikan terhadap Kepuasan. (2) Security memiliki pengaruh positif dan signifikan terhadap Kepuasan. (3) Fulfilment memiliki pengaruh positif dan signifikan terhadap Kepuasan. (4) Kepuasan memiliki pengaruh positif dan signifikan terhadap Niat Membeli Kembali (5) Variabel Kepuasan mampu memediasi hubungan antara variabel Pelayanan Konsumen, Security dan Fulfilment terhadap variabel Niat Membeli Kembali
Co-Authors Dilan Raihan Maghfiroh Imam Nur Ramadhani