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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Ideguru: Jurnal Karya Ilmiah Guru
Evi Zulfiah
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Economics, Econometrics & Finance Education Other

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Strategi Pemasaran Jasa Pendidikan dalam Meningkatkan Minat Masyarakat Masuk Sekolah Dasar Islam Terpadu Evi Zulfiah; Nita Novia Nugraha Putri; Muinah Fadhilah
Ideguru: Jurnal Karya Ilmiah Guru Vol 8 No 3 (2023): Edisi September 2023
Publisher : Dinas Pendidikan, Pemuda dan Olahraga Daerah Istimewa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51169/ideguru.v8i3.606

Abstract

The aim of this research is to look for marketing strategies, marketing implementation and both supporting and inhibiting factors in order to increase people's interest in entering SDIT Luqman Al Hakim Timoho. The method used is descriptive qualitative, data collection techniques using interviews, observation and documentation. Data analysis in this study is a qualitative analysis consisting of data reduction, presentation and conclusions. The validity of the data using triangulation, namely matching interview data, observation and documentation. The results of educational services marketing strategy in order to increase community interest, namely by collaborating between foundations and local teachers and community members, both in the areas of curriculum management, student management, infrastructure management, financial management, school and community relations management and service management special. The marketing implementation implemented is conducting market segments, determining target markets, and carrying out market positions, as well as marketing output. Supporting factors: schools have educators who teach according to their fields which make users of educational services more confident that SDIT Luqman Hakim has ways marketing that is different from other competitors in its class, and the entire academic community, parents, committees and partner institutions, both government and private, support the system from the foundation. Inhibiting factors, namely the level of concern from human resources has not been maximized in developing existing potential, the network is not yet wide, there is still a lack of program concepts, program escorts have not been maximized, the facilities and infrastructure have not been complete, there are still people who do not trust private schools, there is still a lack of interest in students in longer learning hours.
THE INFLUENCE OF AIRPORT QUALITY ON CUSTOMER SATISFACTION YOGYAKARTA INTERNATIONAL AIRPORT (YIA) IN KULON PROGO YOGYAKARTA Rian Larasati; Evi Zulfiah; Dimas Jayamahe
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 2 (2024): IJEBAR, VOL. 08 ISSUE 02, JUNE 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i2.13221

Abstract

This research aims to determine the effect of airport quality on customer satisfaction at Yogyakarta International Airport (YIA) in Kulon Progo Yogyakarta. This research uses validity tests, reliability tests, and the analysis used is multiple linear regression. Test the hypothesis using the t test, f test and R2 test. The results of this research show that the variables: Tangibles X1, Reliability X2, Responsiveness X3, Assurance In this research, the sampling technique used was non-probability sampling using purposive sampling, the number of samples in this research was 100 respondents.
Co-Authors Dimas Jayamahe Muinah Fadhilah Nita Novia Nugraha Putri Rian Larasati