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All Journal INFOKUM Jurnal Multidisiplin Sahombu
Ian Zulfikar
Nasional University
Arts Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

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The Role of E Servicescape on Trust and Purchase Intention of Orami Customers in Bandung Ian Zulfikar
Jurnal Multidisiplin Sahombu Vol. 1 No. 01 (2021): Jurnal Multidisiplin Sahombu, July 2021
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (230.201 KB) | DOI: 10.58471/jms.v1i01.1557

Abstract

This study intends to test and explain the effect of visual appeal, layout and function, and financial stability on website trust, as well as to test and explain the relationship between website trust and customer purchase intentions on the orami.co.id website in Bandung. This study's population consisted of all Bekasi-area website visitors from orami co.id who have purchased things online. This study employs a quantitative approach and survey methodology. With the assistance of SPSS 25.0 for Windows, hypothesis testing was used to analyze the data. 1) There was a positive and significant influence of the visual appeal variable on website trust, according to the findings of the study. 2) the function layout variable had a favorable and significant effect on website trust 3) the financial security variable has a positive and significant effect on trust in the website, and 4) the trust variable has a positive and substantial effect on orami.co.id consumer purchase intentions.
UTILIZING MARKET ANALYSIS TO INCREASE COMPETITIVE ADVANTAGE Ian Zulfikar
INFOKUM Vol. 11 No. 03 (2023): Juni : Engineering, Computer and Communication
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Because of the intense competition that exists in the business world, every organization must contend with a wide variety of opportunities and threats, both from within the country and from beyond it. Businesses are obligated to constantly be aware of and comprehend what developments are taking place in the market as well as the requirements of their customers. As a result, businesses have the opportunity to benefit from previously conducted market research. In order to gain a competitive advantage in the market, it is critical to conduct market study, as this article explains. In this study, a descriptive qualitative approach was taken to data collection, with literature review serving as the primary source of information. The author of this article discusses market analysis, competitive advantage, and how to utilize market analysis to determine customer preferences, market trends, and rivals while also adapting business tactics to attain a company's competitive edge in the market.
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