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All Journal International Journal of Social and Management Studies (IJOSMAS) Literaksi: Jurnal Manajemen Pendidikan
Ayun Maduwinarti
Universitas 17 Agustus 1945 Surabaya, Indonesia
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Business Governance and Collaboration in Village-Owned Enterprises (BUMDes) in Efforts to Improve Market Performance in The Madiun Residential Ayun Maduwinarti; Muhammad Taali
International Journal of Social and Management Studies Vol. 4 No. 2 (2023): April 2023
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v4i2.304

Abstract

During the Covid-19 pandemic, almost all economic sectors are experiencing a downturn, so the district and city governments in Madiun are taking tactical steps, namely accelerating economic recovery through optimizing Village-Owned Enterprises (BUMDes) and Micro, Small, and Medium Enterprises (UMKM). which is seen as effective in sustaining the community's economy. So this research wants to examine the governance of BUMDes, which drives alliance business collaboration with MSMEs and other business managers to improve marketing performance. Descriptive quantitative research collected data using a questionnaire that was distributed to 78 administrators and documented data on the management of BUMDes and UMKM in the Madiun area. The results of the descriptive statistical analysis show that the management of BUMDes to improve market performance is carried out by strengthening collaboration with UMKM, using IT and innovation in the procurement of joint business stalls. Business collaboration with UMKM and individual businesses has also proven capable of improving marketing performance, which since collaboration has increased profitability, expanded marketing areas, and increased the number of market segments. So it can be concluded that improving business governance and alliance business collaboration driven by BUMDes can improve marketing performance.
Administrative Policy of The Regional Customs and Excise Office of East Java I on Purchase Decisions Through Intensity of Use of Online Marketing Media Ayun Maduwinarti; Muhammad Taali
International Journal of Social and Management Studies Vol. 4 No. 2 (2023): April 2023
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v4i2.305

Abstract

The development of digital technology was followed by the use of the Internet as an online marketing medium which is classified as effective and reaches a large number of Internet user communities. Market traffic for both exports and imports has increased rapidly because purchasing decisions through online transactions are seen as providing convenience. This study aims to analyze the tasks of monitoring, controlling, and limiting the traffic of goods and their influence on purchasing decisions which are intervened by the intensity of using online marketing. Respondents were taken purposively in the community who use marketing media and online transactions. The analysis was carried out through a structural equation model (SEM) using AMOS 20.0. The results of the research prove that supervision has an effect on consumer decisions to buy which is intervened by the intensity of use of online marketing media, and control has an effect on buying decisions which is intervened by the intensity of use of online marketing media, and the intensity of use of online marketing media has an effect on buying decisions. However, the results of this study cannot prove that there is a limiting influence on purchasing decisions that are intervened by the intensity of using online marketing media and cannot prove that supervision, control, and restrictions by the Office of the Directorate General of Customs and Excise directly affect buying decisions.
Customer Relationship Management and Utilization of Digital Marketing Media as a Strategy for Increasing the Marketing Performance of MSMEs (Micro, Small and Medium Enterprises) I. G. N. Andhika Mahendra; I. G. N. Anom Maruta; Ayun Maduwinarti
Literaksi: Jurnal Manajemen Pendidikan Vol. 1 No. 01 (2023): Literaksi: Jurnal Manajemen Pendidikan
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1111/literaksi.v1i01.128

Abstract

The conditions of the Covid-19 Pandemic since the beginning of 2020 have been followed by policies limiting community activities and strict controls that paralyzed almost all sectors of the community's economy, and decreased trade. This condition affects developments in the micro, small and medium enterprises (MSMEs) sector. This study, which took purposive sampling of MSME managers in the Surabaya area and its surroundings, explains the tactical steps taken by MSME entrepreneurs to maintain and develop their business through customer relationship management which is supported by the use of digital marketing media. The research data were collected through a questionnaire, and an analysis of the mean difference test was carried out through the paired t test, which proved that the probability of sales volume using digital marketing media was greater than conventional marketing media; the level of consumer response to MSMEs when using digital marketing media is greater than the use of conventional media; the intensity of interaction between MSME marketers and consumers who utilize digital marketing media is higher than conventional media; and opportunities for MSMEs to promote and offer back to consumers who use digital marketing media are greater than when using conventional media. It can be concluded that the implementation of the customer relationship management strategy directly affects marketing performance, and CRM which is supported by the use of digital marketing media has an effect on marketing performance. This study found that there are obstacles to using digital media as marketing media, namely the skills and abilities of MSME managers in designing products and designing digital marketing media features.
Evaluation of Independent Learning Curriculum Policies Implemented in Natural Schools in Indonesia Muhammad Taali; Arief Darmawan; Ayun Maduwinarti
International Journal of Social and Management Studies Vol. 4 No. 3 (2023): June 2023
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v4i3.346

Abstract

Nature school is a new concept in education that utilizes and protects nature for life as a medium for learning and character building. This study aims to evaluatively examine the curriculum in natural schools in accordance with the issuance of the independent learning program policy. This qualitative research uses a descriptive-explorative approach, and the analysis is carried out interpretively. The results of this study indicate that natural schools implement the 2013 curriculum which is integrated with the thematic curriculum which has been integrated with the religious education model in the teaching and learning process. In an evaluative process, the implications and outputs show that natural schools are better able to apply the principle of independent learning as a quality policy, whereas in public schools the principle of self-learning is reported to be still a formality and does not yet have measurable suggestions, due to the readiness of the education staff. This is what distinguishes the typical curriculum in natural schools which applies the principle of independent learning to the pattern applied in public schools. Researchers found that there was a development of program development interaction patterns in natural schools that absorbed the independent learning program, namely connecting between elements in each principle of achieving learning outcomes and their long-term impact.
Co-Authors Arief Darmawan I. G. N. Andhika Mahendra I. G. N. Anom Maruta Muhammad Taali