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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Impresi Indonesia Kajian Branding Indonesia Journal Research of Social Science, Economics, and Management
Artha Sejati Ananda
BINUS Business School Master Program, Bina Nusantara University, Jalan Hang Lekir I No. 6, Senayan Jakarta 10270, Indonesia
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Effect of Podcast Hosts on Youtube Channel Satisfaction Yuniar Taruna; Partogi Bungaran; Myra Tania Wida; Artha Sejati Ananda
Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 1 (2023): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v9i1.19699

Abstract

This study aims to investigate the effect of podcast hosts on the satisfaction of YouTube channel viewers. Using a sample of 250 participants, data were collected through an online survey that measured the participants' perceptions of podcast hosts and their satisfaction with the YouTube channel. The results of the study showed a positive relationship between the perceived attractiveness and expertise of podcast hosts and viewers' satisfaction with the YouTube channel. Additionally, the study found that the quality of the podcast's content moderated the relationship between the perceived attractiveness of the host and satisfaction with the YouTube channel. The findings of this study provide insights into the importance of the host's role in enhancing viewer satisfaction with the YouTube channel, particularly in the context of podcast content. Further research is recommended to explore the effects of other host characteristics and their impact on viewer satisfaction.
The Impact of K-Pop Idol on Brand Awareness, Hedonic Shopping Motivation, and Purchase Intention Nabila Putri Andira; Raditya Adji Prasetyo; Artha Sejati Ananda
Kajian Branding Indonesia Vol 5 No 1 (2023): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/kbi.5.1.1-15

Abstract

This research aims to know what factors are owned by endorsers that can influence consumer purchase decisions for the products offered by e-commerces. The secondary motivation of this research is to obtain empirical data on how influential the tactics made by e-commerce using K-Pop girlband/boyband are on purchase intention. The impact of celebrity worship factors is analyzed on data of Indonesia's K-Pop fans (n =100) using variance-based structural equation modeling and PLS-SEM process. The research results show a positive correlation between K-Pop brand ambassadors to raise brand awareness, hedonic shopping motivation towards Purchase Intention among K-Pop fans. This research contributes to the current knowledge-related online buying behavior in virtual retail formats and helps marketers in streamlining their focus in using K-pop figures to increase purchase decisions of targeted consumers.
Pengaruh Social Influence, Economic Value dan Hedonistic Motivation terhadap Usage Intention Towards BNPL pada Gen Z: Peran Moderasi Brand Image Fatillah Putri Qamaria; Artha Sejati Ananda
Jurnal Impresi Indonesia Vol. 5 No. 4 (2026): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v5i4.7661

Abstract

Layanan Buy Now Pay Later (BNPL) berkembang pesat di Indonesia, terutama di kalangan Generasi Z. Namun, sebagian konsumen muda masih belum menggunakan layanan ini meskipun memiliki akses dan pengetahuan yang memadai. Penelitian ini bertujuan untuk menganalisis pengaruh social influence, economic value, dan hedonic motivation terhadap usage intention BNPL, dengan brand image sebagai variabel moderasi. Kerangka konseptual penelitian ini didasarkan pada pendekatan perilaku konsumen digital dan literatur adopsi teknologi finansial.Penelitian ini menggunakan metode kuantitatif dengan pendekatan non-probability sampling melalui teknik purposive sampling. Responden penelitian adalah individu Generasi Z berusia 18–27 tahun yang berdomisili di kota-kota besar Indonesia, telah memiliki KTP, memiliki daya beli aktif, dan belum menggunakan layanan BNPL dalam 12 bulan terakhir. Data dikumpulkan melalui survei daring dengan total 180 responden valid. Setiap konstruk diukur menggunakan 17 item pernyataan reflektif dengan skala Likert lima poin. Analisis data dilakukan menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS 3. Hasil penelitian menunjukkan bahwa Social Influence, Economic Value, dan Hedonic Motivation berpengaruh positif dan signifikan terhadap Usage Intention. Selain itu, Brand Image terbukti memoderasi hubungan antara Social Influence dan Economic Value, dengan Usage Intention, memperkuat efek sosial, nilai ekonomis, dan motivasi hedonis terhadap niat penggunaan BNPL. Nilai R² sebesar 0,589 menunjukkan bahwa ketiga variabel independen mampu menjelaskan 58,9% variasi pada Usage Intention, dengan model yang fit (SRMR = 0,053).
Analysis of the Effect of e-WOM on Brand Loyalty for Skintific Products with Consumer Satisfaction as Mediator Nastya Andaliastari; Artha Sejati Ananda
Journal Research of Social Science, Economics, and Management Vol. 5 No. 8 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i8.1391

Abstract

Skincare has evolved into an essential necessity for consumers of all age groups, as increased awareness of skin health drives greater spending allocation. This study aims to analyze the influence of electronic word of mouth (e-WOM) on brand loyalty in Skintific products with customer satisfaction as a mediating variable. This research is based on the Stimulus–Organism–Response (S-O-R) model, where e-WOM is positioned as a stimulus, customer satisfaction as an organism, and brand loyalty as a response. A quantitative approach with a cross-sectional design was employed in this study, involving 246 respondents who used Skintific products, obtained through the distribution of online questionnaires. Data analysis was carried out using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. The results of the study show that e-WOM has a positive and significant effect on customer satisfaction and brand loyalty. In addition, customer satisfaction has been shown to mediate the relationship between e-WOM and brand loyalty, indicating that positive perceptions of online information can improve the consumer experience while strengthening their commitment to the brand. These findings affirm the importance of digital communication strategies based on consumer reviews in building brand loyalty in the competitive skincare industry, providing practical contributions to industry players in designing more effective marketing strategies through e-WOM optimization and enhancing the customer experience.
Co-Authors Fatillah Putri Qamaria Myra Tania Wida Nabila Putri Andira Nastya Andaliastari Partogi Bungaran Raditya Adji Prasetyo Yuniar Taruna