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All Journal EXERO : Journal of Research in Business and Economics
Sonia Siscabella
Prodi Manajemen, Fakultas Ekonomi, Universitas Sanata Dharma, Indonesia
Economics, Econometrics & Finance

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Analisis Faktor – Faktor yang Mempengaruhi Keputusan Pembelian Paket Data Internet pada Masa Pandemi Sonia Siscabella
EXERO : Journal of Research in Business and Economics Vol 5, No 2 (2022)
Publisher : Fakultas Ekonomi, Universitas Sanata Dharma Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (343.722 KB) | DOI: 10.24071/exero.v5i2.6159

Abstract

The research aims to determine factor influencing consumers in the decision of purchasing an internet data during pandemic. This research is descriptive. The population is Sanata Dharma University and Atma Jaya University students. Number of  sample was as many as 100 respondents. The sampling technique used was purposive sampling technique. The data collection techniques using the Q-Test Cochran analysis. The result of this research showed the factor that influenced consumers in the decision of purchasing an internet data plan were: product performance, product reliability, product durability, product ease of use, affordability, price conformity with the product, price competitiveness, advertising, sales promotion, personal selling, public relations publicity direct and data base marketing.
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