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All Journal J-ENSITEC (Journal of Engineering and Sustainable Technology)
Achmad Faisal
Prodi Sistem Informasi, Universitas Nusa Mandiri, Jakarta, Indonesia
Civil Engineering, Building, Construction & Architecture Computer Science & IT Engineering Industrial & Manufacturing Engineering Mechanical Engineering

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Sprei Soulmate (Sutra Organik Super Lembut Anti Alergi) Motivasi Ikarinetti Achmad Faisal; Doni Hardianto; Dwichwanto; Laila Septiana
J-ENSITEC Vol. 7 No. 02 (2021): May 2021
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (159.498 KB) | DOI: 10.31949/jensitec.v7i02.1436

Abstract

Along with the times and the era of globalization, the human need for information is expanding, especially information technology. People's need for information at this time is very large, people demand speed and ease in accessing the information needed. This is very much in line with the development of information and communication technology, including social media, currently, social media is widely used by the Indonesian people for buying and selling online. The internet has an impact on the emergence of digital advertising trends where Micro, Small and Medium Enterprises (MSMEs) use digital media as a promotional and marketing medium, all digital marketing activities that are currently trending are using social media endorsements to build trust in brands or products that are branded. they wake up. During the COVID-19 pandemic, it had a widespread negative effect on society, thus demanding entrepreneurs to make creative innovations. The Ikarinetti online store has developed marketing with Shopee e-commerce and made bed linen innovation products with motivational words that can be an alternative solution to survive and continue to exist during the COVID-19 pandemic.
Co-Authors Doni Hardianto Dwichwanto Laila Septiana