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All Journal Jurnal Manajemen Kreatif dan Inovasi
Nina Risnawaty
Universitas Sangga Buana YPKP
Decision Sciences, Operations Research & Management

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Strategi Bisnis Dalam Perspektif Manajemen Sebuah Review Literatur Nina Risnawaty; Dety Mulyanti
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 1 (2023): Januari : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (799.666 KB) | DOI: 10.59581/jmki-widyakarya.v1i1.196

Abstract

Business development in the world has entered the era of free competition not only in a small scope but a large scope, this creates fierce competition between companies. Efforts made by a company to win a market by providing advantages in competition, analyzing competing companies, and implementing effective marketing strategies. This study uses Literature Review research with the results of research that management strategies are oriented towards developing macro strategies such as product strategy development, pricing implementation strategies, acquisition strategies, market development strategies, financial and other strategies. The steps of strategy management include: internal and external environment scanning (Internal &; External Scanning), Strategy Formulation, Implementation, Function Control and Evaluation.
Strategi Bisnis Dalam Perspektif Manajemen Sebuah Review Literatur Nina Risnawaty; Dety Mulyanti
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 1 (2023): Januari : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v1i1.196

Abstract

Business development in the world has entered the era of free competition not only in a small scope but a large scope, this creates fierce competition between companies. Efforts made by a company to win a market by providing advantages in competition, analyzing competing companies, and implementing effective marketing strategies. This study uses Literature Review research with the results of research that management strategies are oriented towards developing macro strategies such as product strategy development, pricing implementation strategies, acquisition strategies, market development strategies, financial and other strategies. The steps of strategy management include: internal and external environment scanning (Internal &; External Scanning), Strategy Formulation, Implementation, Function Control and Evaluation.
Co-Authors Dety Mulyanti