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STRATEGI CO BRANDING OREO DENGAN SUPREME Albertus Sudarmanto; Jesaya Ginting; Veronika Sari Prihandayani; Wilogo Siwi Pamungkas
Marketgram Journal Vol. 1 No. 2 (2023): Marketgram Journal (MJ)
Publisher : PT Naureen Digital Education

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Abstract

Competition in the business world is getting tougher causing business actors to be required to have a competitive advantage in order to be able to compete in the market. One of the strategies carried out by the company is Co-branding or Collaboration Branding or merging brands. Co-branding is a collaboration format between two or more brands that already have significant recognition in their market. And the products produced from this co-branding are unique, unusual, even co-branding products are usually sold in limited editions. One form of product resulting from the Co-branding is Oreo with Supreme. This co-branding is a collaboration between the Supreme brand, which is basically a fashion brand, and Oreo, which is basically a food product brand. This journal reviews the Co-branding between Oreo and Supreme using a descriptive qualitative research approach. And shows that the Co-branding strategy carried out by Oreo Supreme produces premium new products and has a significant influence in the business world.
Analysis of Employee Communication Ethics on The Performance of The Personnel Bureau of The General Secretary of The Ministry of Defense of The Republic of Indonesia Wilogo Siwi Pamungkas; Elis Yulianti
LAW & PASS: International Journal of Law, Public Administration and Social Studies Vol. 2 No. 3 (2025): August
Publisher : PT. Multidisciplinary Press Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/lawpass.v2i3.17

Abstract

The purpose of this research is to analyze the communication ethics of employees in the Directorate of Personnel Bureau of the Ministry of Defence of the Republic of Indonesia verbal communication, to analyze the communication ethics of employees in the Directorate of Personnel Bureau of the Ministry of Defence of the Republic of Indonesia in using nonverbal communication, and to analyze the application of communication ethics through the principles of communication ethics of employees in the Directorate of Personnel Bureau of the Ministry of Defence of the Republic of Indonesia. The method used is descriptive qualitative. Data were obtained through interviews and observations with Civil Servants (ASN) and military personnel related to this research in the Directorate of Personnel Bureau of the Ministry of Defence. The results show that (1) Employees' practice of communication ethics in the Directorate of Personnel Bureau of the Ministry of Defence of the Republic of Indonesia positively influences verbal communication, creating a harmonious work environment with polite, clear, and respectful language, and demonstrating integrity. This ethics is also evident through online media practices, strengthening effective communication and shaping a productive and ethical work environment. (2) Nonverbal communication ethics in the Directorate of Personnel Bureau of the Ministry of Defence of the Republic of Indonesia maintain integrity, credibility, and respect for ethical principles through body gestures and attitudes crucial for an efficient, harmonious work environment in line with ethical principles. Training and adaptation to workplace norms support awareness of body language and nonverbal expression, strengthening understanding of communication ethics. (3) The application of communication ethics in the Directorate of Personnel Bureau of the Ministry of Defence of the Republic of Indonesia positively impacts organizational culture, integrity, and public trust. Employees can build an inclusive, transparent, and accountable work culture by adhering to ethical principles in daily interactions, supporting organizational integrity, and positive stakeholder relations. Communication plays a vital role in organizations, especially in the Directorate of Personnel Bureau of the Ministry of Defence of the Republic of Indonesia.