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All Journal Jurnal Studi Komunikasi
McArthur, James M.B.
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Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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The impact of social media influencers purchase intention in the Philippines Dalangin, Jerico John G.; McArthur, James M.B.; Salvador, Jan Benedict M.; Bismonte, Angelika B.
Jurnal Studi Komunikasi Vol. 5 No. 3 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

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Abstract

The study aims to determine consumers' perception of the advertising efficacy of social media influencers regarding their purchase intention. The researcher believes that specific strategies and skills should be customised to attract consumers' buying intention for an influencer to be effective across social media. The study adopted the "social media influencer questionnaire" developed by Xin Jean Lim. It is an organised questionnaire designed to assess and analyse the effectiveness of social media influencers connected to consumers' purchase intention. A total of 200 respondents from NCR, Metro Manila, participate in this study, with 129 female participants, 71 male participants and mostly from 18 to 24 years old. The respondents' assessment implies that an influencer who establishes most of their honesty and is trustworthy can change consumers' behaviour and purchase intention. Attractiveness and relationships with the product are seen to be also adequate. The respondents' assessment also implies that there is an optimistic and agreeable attitude towards the different advertising efficacy of an influencer for the purchase intention of consumers. Furthermore, there is a significant relationship between the advertising effectiveness and purchase intention of consumers. Female respondents have a higher perception of social media influencers than male respondents because women use the internet more often.
The local wisdom-based disaster mitigation literacy of the indigenous Pangandaran community Damayani, Ninis Agustini; Saepudin, Encang; Rusmana, Agus; Rizal, Edwin; McArthur, James M.B.
Jurnal Studi Komunikasi Vol. 6 No. 2 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v6i2.4862

Abstract

Disaster mitigation is a series of efforts to reduce disaster risks through physical development, awareness, and capacity building to face disaster threats. Appropriate communication strategies are needed to increase awareness and the ability to cope with disasters. Delivering appropriate, accurate, and reliable messages can build a reliable disaster literacy community. This study aimed to examine disaster mitigation literacy based on the local wisdom of indigenous people in Pangandaran Regency, West Java. The descriptive qualitative method was employed to explain the phenomena and events occuring in the field comprehensively. Data were collected through interviews, observation, and literature study. Meanwhile, the data were analysed systematically through reduction, presentation, and conclusion stages. The key informants were traditional figures in Badud and Pananjung Villages. The results showed that some traditions contain moral, social, and spiritual messages about disaster mitigation. This study concludes that the local wisdom of the Pangandaran community is an appropriate communication strategy to build disaster mitigation literacy.
Co-Authors Agus Rusmana Bismonte, Angelika B. Dalangin, Jerico John G. Edwin Rizal Encang Saepudin Ninis Agustini Damayani Salvador, Jan Benedict M.