Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Studi Komunikasi
Prestianta , Albertus Magnus
Unknown Affiliation
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Patterns of media and social media use in generation z in Indonesia Evita, Nona; Prestianta , Albertus Magnus; Asmarantika , Rossalyn Ayu
Jurnal Studi Komunikasi Vol. 7 No. 1 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i1.5230

Abstract

Industry 4.0 makes everything shift from conventional to digital, and this conversion also changes media consumption habits among Generation Z. This generation is important because Generation Z is the largest digital consumer in Indonesia. This study discusses Generation Z’s media consumption in Indonesia during the pandemic. This study aims to discover how the pattern of media consumption and use of social media in Generation Z in the pandemic era coincides with the industrial era 4.0. This study uses a survey method of 1177 respondents, and this type of research is descriptive exploratory with purposive sampling. The age range of respondents is 15-25 years from all over Indonesia. An interesting finding from this study is that the media that are the main gates of Generation Z in getting information are instant messaging applications and social media. The primary purpose of media from Generation Z is to seek entertainment, but Generation Z is also looking for non-entertainment/serious information, such as information related to education and work.
Co-Authors Asmarantika , Rossalyn Ayu Evita, Nona