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All Journal Jurnal Komunikasi Profesional
Zulfi I. Putraji
Universitas Indonesia
Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Aktivisme Twitter: crowdsourcing melalui tagar #100jutamaskerchallenge Zulfi I. Putraji
Jurnal Komunikasi Profesional Vol. 6 No. 4 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1160.26 KB) | DOI: 10.25139/jkp.v6i4.4521

Abstract

The development of internet technology has become an important part in social and political movements. Social media is an important channel for the digital activism movement in the information era. This study examines the hashtag (#) in driving digital opinion and how hashtags act as a crowdsourcing platform, the method used is virtual ethnography by collecting tweet data related to the hashtag #100JutaMaskerChallenge. The concept of digital activisim and crowdsourcing used to analyze this digital phenomenon. The results of the study shows hashtags as an important factorfor digital activists in gathering information and trigger a movement in the real world.
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