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All Journal Journal Of Business, Finance, and Economics (JBFE)
Rafida Rahma Aulia
Universitas Negeri Jakarta
Economics, Econometrics & Finance

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Pengaruh Kualitas, Fasilitas, dan Harga terhadap Kepuasan Pelanggan Pengiriman Shopee Express di Kalangan Mahasiswa Na’ajla Andiza Putri; Alya Nurjanah; Yulia Putri Wulandari; Rafida Rahma Aulia; Siti Sahara
Journal Of Business, Finance, and Economics (JBFE) Vol 4, No 1 (2023): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v4i1.3792

Abstract

This study aims to evaluate the effect of quality, facilities, and price on customer satisfaction with Shopee Express delivery among students. The research was conducted using a survey method with a sample of 126  students who had used the Shopee Express delivery service. Data was collected through questionnaires and regression analysis related to the dependence of one variable on another variable (the effect of service quality and price on consumer satisfaction at the Shopee Ekspress freight forwarding service company). The results showed that quality, facilities, and price had a positive and significant impact on customer satisfaction. The managerial implication of this research is that companies need to focus on improving the quality, facilities, and price of delivery services to increase customer satisfaction and maintain their market share among students.
Pengaruh Kualitas, Fasilitas, dan Harga terhadap Kepuasan Pelanggan Pengiriman Shopee Express di Kalangan Mahasiswa Na’ajla Andiza Putri; Alya Nurjanah; Yulia Putri Wulandari; Rafida Rahma Aulia; Siti Sahara
Journal Of Business, Finance, and Economics (JBFE) Vol 4 No 1 (2023): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v4i1.3792

Abstract

This study aims to evaluate the effect of quality, facilities, and price on customer satisfaction with Shopee Express delivery among students. The research was conducted using a survey method with a sample of 126  students who had used the Shopee Express delivery service. Data was collected through questionnaires and regression analysis related to the dependence of one variable on another variable (the effect of service quality and price on consumer satisfaction at the Shopee Ekspress freight forwarding service company). The results showed that quality, facilities, and price had a positive and significant impact on customer satisfaction. The managerial implication of this research is that companies need to focus on improving the quality, facilities, and price of delivery services to increase customer satisfaction and maintain their market share among students.
Co-Authors Alya Nurjanah Na’ajla Andiza Putri Siti Sahara Yulia Putri Wulandari