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All Journal Batara Wisnu : Indonesian Journal of Community Services Journal of Economics Review (JOER)
Endah Dwi Lestari
Universitas Ottow Geissler Papua
Economics, Econometrics & Finance Education

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PENDAMPINGAN IMPLEMENTASI PRINSIP 4P BAURAN PEMASARAN DALAM UPAYA MENINGKATAKAN OMZET PADA IKM YAWEI PUDU DI TASANGKAPURA KELURAHAN JAYAPURA SELATAN Diana Yulia Paula; Agustina Ester Antoh; Endah Dwi Lestari; Yoseb Boari Yobo; Risky Mayor; Resini Handayani E. Binur
Batara Wisnu : Indonesian Journal of Community Services Vol. 3 No. 2 (2023): Batara Wisnu | Mei - Agustus 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v3i2.178

Abstract

One of the steps that can be taken to create value for customers is the marketing mix program, namely product, price, place, and promotion or 4P. Proper management of the marketing mix will provide many benefits for business actors. The marketing mix can be a distinct advantage for business actors that is not owned by its competitors. The purpose of community service is to help IKM Yawei Pudu, Tasangkapura in Jayapura Selatan Village to implement the 4P principles of the marketing mix in an effort to increase sales turnover during the Covid-19 pandemic. The results of the implementation of the 4P principles of the marketing mix in an effort to increase sales turnover to Yawei Pudu IKM players in Jayapura Selatan Village include; 1). Products: quality, design, shape, brand, and product packaging are still not given proper attention. 2). Price: still not taking into account the expenses, production costs and well-earned profits so the pricing seems high. 3). Marketing/location distribution channels: the place of business is still not in a more strategic location. And 4). Promotion: promotional activities have not been carried out optimally
Peran Pemerintah Terhadap Pengembangan Sektor Pariwisata di Kabupaten Biak Numfor Endah Dwi Lestari; Yoseb Boari; Melyanus Bonsapia; Silas Marcelino Anes
Journal of Economics Review (JOER) Vol. 3 No. 1 (2023): Journal of Economics Review (JOER)
Publisher : Universitas Yapis Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/joer.3.1.21-35

Abstract

The purpose of this study is to determine the government's role in the development of the tourism sector in Biak Numfor Regency. The method used in this research is a qualitative approach. The results of the study show that there are four tourism sector development programs in Biak Numfor Regency. The four programs include; tourism destination development programs, tourism marketing development programs, partnership development programs and tourism facilities and infrastructure development programs. These development programs are the main development programs carried out by the tourism office for the development of tourist objects in Biak Numfor Regency.
Co-Authors Agustina Ester Antoh Diana Yulia Paula Melyanus Bonsapia Resini Handayani E. Binur Risky Mayor Silas Marcelino Anes Yoseb Boari Yoseb Boari Yobo