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Helen Sitorus
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Social Sciences

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PERSEPSI KARYAWAN PT. RIFAN FINANCINDO BERJANGKA MEDAN TERHADAP IKLAN MITO A68 DENGAN MENGGUNAKAN CELEBRITY AFGAN SYAHREZA Firmansyah Firmansyah; Helen Sitorus
JURNAL SOCIAL OPINION: Jurnal Ilmiah Ilmu Komunikasi Vol 4 No 1 (2019): APRIL
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Darma Agung

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Abstract

Penelitian ini berjudul. Persepsi Karyawan PT. Rifan Financindo Berjangka Medan Terhadap Iklan Mito A68 Dengan Menggunakan Celebrity Afgan Syahreza. Tujuan penelitian adalah untuk menjelaskan suatau produk, dan mengigatkan yang diaman lebih cocok untuk produk yang sudah memasuki tahap awal. Pada penelitian ini peneliti menguji relevansi atau kecocokan antara persepsi target audience terhadap celebrity endorser dengan persepsi target audience terhadap brand image produk baru.Metode yang digunakan adalah wawancara mendalam (in-depth interview) dan didukung oleh studi pustaka yang relevan dengan penelitian.Penelitian ini menggunakan Analisis Tematik, dimana berdasarkan transkrip wawancara informan, diperoleh kata-kata kunci yang kemudian dikelompokan ke dalam tema-tema tertentu. Adapun tema-tema tersebut diperoleh dari kerangka konsep yang dipakai sebagai panduan penelitian yaitu DAGMAR Approach, Teori Persepsi, dan Model VISCAP.
ANALISIS OPINI PUBLIK TENTANG KUALITAS PELAYANAN E-KTP DI KANTOR CAMAT MERDEKA KABUPATEN KARO James Rhomiza Israel Sinulingga; Helen Sitorus
JURNAL SOCIAL OPINION: Jurnal Ilmiah Ilmu Komunikasi Vol 5 No 2 (2020): OKTOBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Darma Agung

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Abstract

This research was conducted to determine the quality of e-identity card (e-KTP) making services provided by the Merdeka District Government, Karo Regency which is measured through several indicators of service quality, namely: direct evidence, reliability, responsiveness, assurance, empathy, and communication. In addition, this research was also conducted to determine the constraining factors of the quality of e-KTP services which can be seen from the facilities and infrastructure, service procedures, and the ability of employees. This study uses a qualitative descriptive approach with data collection obtained from observations and interviews. The results of this study indicate that the quality of service for making e-KTP in Merdeka District has been maximized which can be seen from the guarantee of definite completion, adequate facilities and infrastructure, good attention and response from employees, high employee responsiveness and being able to provide reliable information. Researchers suggest that the Merdeka District Government further improve the performance of its employees by conducting training for employees, adding facilities and infrastructure and also clarifying information about service procedures.
Co-Authors Firmansyah Firmansyah James Rhomiza Israel Sinulingga