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All Journal Jurnal Atma Inovasia JURNAL SOCIAL OPINION: Jurnal Ilmiah Ilmu Komunikasi
Prietsawenny Riris T Simamora
Universitas Darma Agung
Humanities Decision Sciences, Operations Research & Management Environmental Science Social Sciences Other

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STRATEGI KOMUNIKASI PEMASARAN DINAS KEBUDAYAAN DALAM MEMPERKENALKAN FESTIVAL KETOPRAK DOR SEBAGAI KEARIFAN LOKAL KOTA MEDAN Prietsawenny Riris T Simamora; Elok Perwirawati; Daniel Parulian Sihombing
JURNAL SOCIAL OPINION: Jurnal Ilmiah Ilmu Komunikasi Vol 4 No 2 (2019): NOPEMBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Darma Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (678.047 KB)

Abstract

This study aims at discussing the marketing communication strategy used by Department of Culture in introducing the Dor Ketoprak Festival as a local wisdom in Medan and implementing the marketing communication strategy in introducing the Dor Ketoprak Festival. Technique of collecting the data used is field research using obsertvation and interview method. Data analysis was done by qualitative research approach. Research findings show that there was a lack of preparedness in the planning and implementation, which still seems to lack data and coordination with the Ketoprak Dor group, it is not done yet a training has not been made to the Ketoprak Dor artists, as well as not yet approaching and establishing good relationships and cooperation with related parties such as the executive, private parties, the press, and others to strive to further introduce ketoprak art and culture to the general public and tourists in particular.
Peningkatan Kapasitas Aparatur Desa melalui Pelatihan Perencanaan Pembangunan dan Tata Kelola Administrasi Desa di Kecamatan Namorambe Piki Darma Kristian Pardede; Apriliani Lase; Doli Tua Mulia Raja Panjaitan; Prietsawenny Riris T Simamora
Jurnal Atma Inovasia Vol. 6 No. 3 (2026)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v6i3.13243

Abstract

This community service initiative aimed to facilitate training in the field of village administration, with the objective of enhancing village development planning and strengthening digital-based village administrative governance. Through this program, it was expected to foster accountable and transparent governance at the village level and to develop village officials with comprehensive knowledge, positive attitudes, and proficient skills conducive to advancing village development. The community service activities were conducted from 26-28 August 2024 and involved 4 lecturers, 6 officials from the Namo Tualang Village Government, and 15 members representing both the local community and the Village Consultative Body (BPD). Meanwhile, activities in Gunung Kelawas Village involved the village head, 4 village officials, 4 of BPD, and 7 community representatives. The methodologies employed in this initiative were Participatory Rural Appraisal (PRA) and Participatory Learning and Action (PLA). The activities focused on lectures, discussions, and interactive brainstorming sessions among participant groups, followed by concrete actions or practical activities related to community empowerment materials. The result of the community service activities were consistent with the predetermined plan, as village governments and community representatives demonstrated positive responses and high levels of enthusiasm for the training, resulting in significant improvements in participants’ knowledge, attitudes, and skills.
Co-Authors Apriliani Lase Daniel Parulian Sihombing Doli Tua Mulia Raja Panjaitan Elok Perwirawati Pardede, Piki Darma Kristian