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All Journal Jurnal Analisis Bisnis Ekonomi Tahqiqa: Jurnal Pemikiran Hukum Islam Jurnal Analisis Bisnis Ekonomi
Fajarwati Fajarwati, Fajarwati
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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CITRA MEREK TERHADAP LOYALITAS KONSUMEN OLIVE FRIED CHICKEN DI YOGYAKARTA Sari, Aprilia Dhany Prastika; Fajarwati, Fajarwati
Jurnal Analisis Bisnis Ekonomi Vol 11 No 2 (2013)
Publisher : Universitas Muhammadiyah Magelang

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Abstract

Citra merek adalah sebuah elemen yang berkontribusi terhadap kesuksesan sebuah organisasi, pemasaran, baik perusahaan bisnis maupun nirlaba, pemanufakturan maupun penyedia jasa dan organisasi lokal maupun global. Citra merek memiliki tiga komponen yaitu, citra pembuat, citra pemakai, dan citra produk. Penelitian ini bertujuan untuk menguji pengaruh citra merek yang meliputi citra pembuat, citra pemakai, dan citra produk terhadap loyalitas konsumen olive fried chicken di Yogyakarta. Obyek dalam penelitian ini adalah olive fried chicken. Responden dalam penelitian ini adalah konsumen yang pernah mengunjungi dan membeli produk olive fried chicken di Yogyakarta. Dalam penelitian ini sampel berjumlah 120 responden. Data diperoleh melalui data primer dengan cara mengajukan kuesioner kepada responden. Teknik pengambilan sampel menggunakan purposive sampling. Alat analisis yang digunakan adalah regresi linier berganda dengan software SPSS 17.0. Uji hipotesis menggunakan uji parsial (uji statistik t). Berdasarkan hasil penelitian dapat diperoleh hasil bahwa citra pembuat berpengaruh secara signifi kan terhadap loyalitas konsumen, citra pemakai berpengaruh secara signifi kan terhadap loyalitas konsumen, dan citra produk berpengaruh secara signifi kan terhadap loyalitas konsumen.
PERANAN STRATEGI OPERASI DALAM PERSAINGAN GLOBAL Fajarwati, Fajarwati
Jurnal Analisis Bisnis Ekonomi Vol 1 No 1 (2003)
Publisher : Universitas Muhammadiyah Magelang

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Strategi operasi berhubungan luas dengan pengambilalihan kebijaksanaan dan rencana untuk menggunakan sumber daya terbaik perusahaan yang mendukung strategi bersaing dalam jangka panjang. Starategi operasi perusahaan menembus luas keseluruhan dengan strategi kerjasama. Strategi operasi terdiri dari misi, kemampuan, obyektifitas, dan kebijakan perusahaan. Strategi operasi memasukan strategi bisnis analisis eksternal dan analisis internal.
ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA PT ASTRA INTERNATIONAL, Tbk Fajarwati, Fajarwati; Muriko, Nofriadi Muriko
Jurnal Analisis Bisnis Ekonomi Vol 2 No 2 (2004)
Publisher : Universitas Muhammadiyah Magelang

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Service quality is a final result of comparison beween service hoped by the costumers with their perseption to actual service performance. This research examines the influence of tangible, reability, responsiveness, assurance, and emphaty variables to costumer satisfaction of PT ASTRA INTERNATIONAL at Magelang Street km 7.2 Yogyakarta. The result of this research show that those five service quality variables: tangible, reability, responsiveness, assurance, and emphaty, had influence to customer satisfaction. Partially variables that significantly have influence om costumer satisfaction are tangible, reability, responsiveness, assurance, and emphaty, where reability did not have influence significanly on costumers satisfaction. From those five service quality variables, he most dominant variable on costumers satisfaction is responsiveness variable.
ANALISIS KEPUASAN KONSUMEN DENGAN MENGGUNAKAN METODE HOMBSAT PADA PERUNAHAN PELEM SEWU BARU Sirunyoto, Sirunyoto; Fajarwati, Fajarwati
Jurnal Analisis Bisnis Ekonomi Vol 4 No 2 (2006)
Publisher : Universitas Muhammadiyah Magelang

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Improving customer satisfaction has been identified as one of most important challenges facing business. Keeping customers satisfied is rapidly becoming the way companies differentiate themselves from competitors. This research describes the development of a 51-item instrument, called HOMBSAT, for assesing home buyer satisfaction. A model was proposed describing home-buyer satisfaction as a three-dimensional composite of satisfaction with design, house and service. That instrument was found to be both valid and reliable. From the analysis of research all variable is different of satisfied and house is dominant variable.
PENGARUH TOTAL SERVISE QUALITY MANAGEMENT TERHADAP KEPUASAN PELANGGAN Suryo, Prastowo; Fajarwati, Fajarwati
Jurnal Analisis Bisnis Ekonomi Vol 8 No 1 (2010)
Publisher : Universitas Muhammadiyah Magelang

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This research was conducted to analyze the influence of Total Service Quality Management (TSQM) to the customers satisfaction (the customers meant in this research were the business class train passengers of Tugu Railway Station Yogyakarta) by using 5 dimensions of TSQM (Said, 2004) i.e: physical quality dimension, supporting physical quality, company/institution quality, technical quality dimension, and interactive quality dimension. The method used for data collecting was survey method by giving quetionaires to the respondents. The technique used to take the samples of the research was purposive sampling. Out of 100 samples collected, only 94 samples were eligible to be prossed further. In this research validity and reliability tests were conducted to ensure the validity and reliability of the research instruments. Data analysed used in the research were multiple linear regression, t test, and F test. The result of the research shows that there is an influence of TSQM to the customers satisfaction on the dimentions of physical quality dimension, supporting physical quality, company/institution quality, technical quality dimension, and interactive quality dimension forward the business class train passengers, both partially and simultaneously of all dimension. The most influential dimensions to the customers satisfaction is the physical quality dimension.
Co-Authors Muriko, Nofriadi Muriko Muriko, Nofriadi Muriko Sari, Aprilia Dhany Prastika Sari, Aprilia Dhany Prastika Sirunyoto, Sirunyoto Sirunyoto, Sirunyoto Suryo, Prastowo