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All Journal Jurnal Ilmiah Ilmu Terapan Universitas Jambi Jurnal Pengabdian Masyarakat Bangsa
Susyanto Susyanto, Susyanto
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Workshop Kewirausahaan berbasis Digital untuk Wirausaha Muda berkolaborasi dengan Bank Mandiri KCP Watervang Kota Lubuklinggau Susyanto, Susyanto; Sakti , Ratih Eka; Oktarendah, Fatma
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 4 (2025): Juni
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i4.2404

Abstract

Perkembangan teknologi digital telah membuka peluang baru bagi wirausaha muda untuk mengembangkan dan memperluas jangkauan bisnis mereka. Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan wirausaha muda di Kota Lubuklinggau dalam memanfaatkan teknologi digital untuk pengembangan bisnis mereka melalui kegiatan workshop kewirausahaan berbasis digital. Kegiatan ini dilaksanakan melalui kolaborasi dengan Bank Mandiri KCP Watervang Kota Lubuklinggau sebagai mitra strategis yang memiliki komitmen terhadap pengembangan UMKM. Workshop ini mencakup materi tentang pemasaran digital, pengelolaan keuangan online, pemanfaatan e-commerce, strategi branding digital, dan akses permodalan melalui layanan perbankan digital. Metode pelaksanaan meliputi presentasi, diskusi interaktif, studi kasus, dan pendampingan praktis. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman peserta tentang kewirausahaan digital dengan rata-rata peningkatan pengetahuan sebesar 78% berdasarkan evaluasi pre-test dan post-test. Sebanyak 85% peserta menyatakan workshop sangat bermanfaat dan relevan dengan kebutuhan pengembangan bisnis mereka. Tindak lanjut kegiatan berupa pendampingan virtual selama tiga bulan memperlihatkan 65% peserta telah mengimplementasikan strategi digital dalam bisnis mereka, dengan peningkatan rata-rata omzet sebesar 42%. Kegiatan pengabdian ini berkontribusi pada penguatan ekosistem kewirausahaan digital di Kota Lubuklinggau dan menjadi model kolaborasi efektif antara perguruan tinggi, perbankan, dan pelaku usaha dalam mendukung pertumbuhan ekonomi lokal.
EXTENDING PROTECTION MOTIVATION THEORY FOR ORGANIZATIONAL CYBERSECURITY BEHAVIOR: A SYSTEMATIC LITERATURE REVIEW Susyanto, Susyanto; Mulyanti, Rita Yuni; Rini, Nova
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 10 No. 2 (2026): Volume 10, Nomor 2, April 2026
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v10i2.54776

Abstract

This study systematically synthesizes and critically evaluates the application of Protection Motivation Theory (PMT) in explaining organizational cybersecurity behavior, addressing conceptual fragmentation in prior research through the integration of protection habit and cybersecurity awareness into an extended PMT framework. A Systematic Literature Review (SLR) was conducted in accordance with PRISMA 2020 guidelines, drawing on peer-reviewed studies published between 2015 and 2025 retrieved from Scopus-indexed and major academic databases using structured Boolean search strategies. Following duplicate removal, screening, and full-text eligibility assessment, 35 studies were included and analyzed through thematic and narrative interpretative synthesis. The findings indicate that coping appraisal particularly self-efficacy consistently exerts a stronger influence on cybersecurity behavior than threat appraisal. However, sustainable compliance is reinforced by protection habits and cognitively mediated by cybersecurity awareness, suggesting that PMT functions as a dynamic motivational system rather than a static cognitive model. The study contributes theoretically by reconceptualizing protection habit as a behavioral reinforcement mechanism and cybersecurity awareness as a translational mediator within the PMT structure, thereby proposing an integrative behavioral-system model to enhance theoretical coherence and contextual applicability in organizational cybersecurity research.
Co-Authors Fatma oktarendah Mulyanti, Rita Yuni Nova Rini Sakti , Ratih Eka